About audience personas

Use audience personas to help you build audience details based on representations of your target customers and user groups. When setting targeting for your line items, you can describe your audience’s characteristics, interests, lifestyle, or demographics. Google AI will then suggest audience lists and demographics for your line item. This helps you build and reach desired consumer and audience segments without the need to manually find and select audience attributes.

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Use audience personas to help you fill out audience details

1. Open your advertiser in Display & Video 360.
2. In a campaign, navigate to the “Line items” tab.
3. Select the line item details of an existing line item, or create a new line item.
4. In the “Targeting” section under the “Line item details” tab, click the “Help me select audience lists and demographics” banner.
5. The banner will expand into a field and you can enter your marketing persona or describe your audience’s characteristics, interests, lifestyle, or demographics such as the following:
   1. Gender
   2. Age
   3. Location
   4. Occupation
   5. Household income
   6. Activities
   7. Interests
   8. Values
   9. Lifestyle
6. You’ll be presented with a list of generated results. You can review the suggested audience lists and demographics based on the persona you described and modify the list, if needed.
7. Click Apply, and then Save the line item details.

Edit existing audience personas

1. Click the pencil icon to edit the suggested audience lists.
2. Click Apply to replace the previous audience lists targeting in your line item.
3. Click Save.