Audience targeting
Use first- and third-party audience lists, select affinity and in-market audiences, and Google demographic targeting to reach users within your desired audience (U.S. with limited global availability). For CTV insertion orders and CTV line items, third-party audience suggestions are provided based on your demographics targeting selections to further expand your audience reach.
Use the audience eligibility filter in Display & Video 360 to stay up to date on available audiences.
- First-party audiences
- Customer Match is available globally and can be used to upload first-party IFA lists directly to Display & Video 360. Learn more
- First-party audience lists are available globally, excluding the European Economic Area (EEA) and Switzerland.
- Third-party audiences
- Third-party audience lists are available globally. Third-party audiences require IFA, IDFA, or AAID to serve on CTV inventory.
- Linear TV ad exposure audiences are available globally. Use the “Audience type” dropdown in Audience targeting to filter for relevant TV ad exposure audiences.
- Google audiences
- Select Affinity, In-Market, custom list audiences, and demographic targeting are available in the U.S. with limited global availability. Learn more
Category and genre targeting
- Category: Uses app or site level signals determined by context within the site or context of the app overall to serve ads to relevant audiences.
- Genre: Uses content level signal of the video being consumed within the site or app to serve ads where you find most relevance.
Demographics targeting
You can target ads based on demographics such as gender, age, parental status, and household income using Display & Video 360's demographics targeting (US with limited global availability).
Demographic coverage on Connected TV devices will vary by publisher & exchange. Using the Inventory Availability Report is recommended.
Geography targeting
Granular geography targeting is available for most Connected TV inventory through DMA or country options. Learn more
Language targeting
English language targeting is available for most Connected TV inventory. Other languages are currently not supported or have limited availability globally. Learn more
Operating system targeting
Operating system targeting is available within Device targeting to tailor your ads to specifically reach top operating systems. Operating system targeting is available for Connected TV insertion orders and Connected TV line items. Learn more