To link an Analytics 360 (Universal Analytics) property to Display & Video 360, you must create the link from the Analytics 360 account. Learn more about linking Analytics 360 and Display & Video 360. The process described below only applies for Google Analytics 4.
Linking Google Analytics to Display & Video 360 allows you to use Google Analytics audience lists for targeting or combine them with other audiences to create unique list types. You can also auto-bid on Google Analytics goals or conversions through custom bidding.
Linking options
You can link Google Analytics 4 to your Display & Video 360 in the following ways:
- Linking Google Analytics 4 to your Display & Video 360 account.
- Linking Google Analytics 4 to a Floodlight configuration.
- If you use a Campaign Manager 360 account, you can set up linking in Campaign Manager 360.
- If you don't use a Campaign Manager 360 account, you can set up linking in Display & Video 360.
Available Google Analytics 4 features
The following table lists the different Google Analytics features available to Display & Video 360 when you link directly or using a Floodlight configuration. We recommend that you use both methods of linking to get access to more features.
| Google Analytics 4 feature |
Linking Google Analytics to a Display & Video 360 account |
Linking Google Analytics 4 to a Floodlight configuration |
|---|---|---|
| Google Analytics conversions | Access to Google Analytics conversions attributed to Display & Video 360 | Read-only access to Google Analytics conversion Floodlight activities |
| Attribution models | Access to a limited number of models | Access to all models |
| Audiences | Access to all audiences | No access to audiences |