To improve clarity, CSS participation policies are being streamlined. The following requirements are now consolidated for CSSs:
Minimum Requirements: These now include compliance with modified versions of Shopping ads and free listings policies. See the updated minimum requirements document for full details.
Shopping ads and free listings policies: Minor wording adjustments have been made to these policies to reduce confusion for CSSs (e.g., replacing "merchant" with broader terminology). Review the updated policies for specific changes.
CSS product data specifications and CSS product page req…
Read more CSS Center product change log
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Policy update: Streamlining CSS Policies
February 2024
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New beta: Drive organic traffic directly to your CSS website for shopping-related queries.
New features now available on CSS Center to help you manage this experience!
The CSS program is extended and now includes new opportunities that allow you to show your CSS product pages to customers searching for products across Google. Learn more about CSS program opportunities. Sign up to have your CSS product pages show prominently in some of the organic search results for shopping-related customer queries across Google. We've begun ramping up experiments for our new visual shopping experiences in a subset of countries (currently in Czechia, France, Germany, and the United Kingdom) and we plan to continue to roll out this experience in additional countries following…Read more -
New performance metrics in CSS Center
March 1, 2023
New performance reporting metrics are available in CSS Center. You can now view impressions and average click through rate on the “Performance” page in addition to aggregated ad clicks over the last 30 days. Learn more about the Performance page in CSS Center.Read more -
Upload your logo to CSS Center
March 1, 2023
You can now upload your CSS logo directly in CSS Center without creating a request for the support team. Learn how to Upload a logo to CSS Center.Read more