Floodlight conversion tracking
Floodlight is an optional feature in Campaign Manager 360 that allows advertisers to track and report on conversions — the actions of users who visit their website after viewing or clicking on one of the advertiser's ads.
Understand Floodlight
Set up Floodlight in Campaign Manager 360
Implement Floodlight on your sites
- About the Google tag
- Set up your Google tag across your Google accounts
- Manage your Google tag users
- Use iframe and image tags for Floodlight
- Custom Floodlight variables
- Third-party tracking with dynamic tags
- Use Google Tag Manager for Floodlight tags
- Use Floodlight on Accelerated Mobile Pages (AMP)
- Migrate your Floodlight implementation to the Google tag
- Use the Google tag for Floodlight activities
- Google tag management
- Configure your Google tag settings
- Data transmission controls