In Report Builder, you can add paid search dimensions and metrics to reports to learn how your Search Ads 360 campaigns are performing. You can also filter on specific keywords by using operators to narrow the scope of your queries. Learn more about Search Ads 360.
Paid search data may be available in Report Builder as soon as it's available in Search Ads 360. You can include past data that reaches as far back as the creation of your advertiser in Search Ads 360.
All Search Ads 360 metrics in Report Builder have "Paid Search" in their name, such as "Paid Search Clicks". Metrics without "Paid Search" in the name, such as "Clicks", refer to display ads reporting. Paid search metrics and dimensions can be found in the right-hand list of metrics and dimensions in the Paid Search group.
There’ll be changes to paid search reporting in Campaign Manager 360, specifically to the data handling processes as well as some dimensions, metrics, or fields. To ensure compatibility, some reports may need to be edited and certain use cases that were previously supported may need to be adjusted. Learn more about Campaign Manager 360 paid search reporting migration.
Access paid search data
Enable paid search dataPaid search data is only available if you’re also a Search Ads 360 customer. You’ll also need to enable the following permissions:
- Account level: View Search Ads 360 data (must contact support)
- User role: View DoubleClick Search data
To add Search Ads 360 data to your report:
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In “Instant Reporting”, click New or select the Paid Search template from the template list at the top of the page.
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If you’d like to filter the data by keyword, click Add filter and select Paid Search Keyword, then select a match type. Your report output will include data for each keyword that matches the filter you selected, as well as metadata that lists the keywords and match types used. The following match types are available for filtering on paid search dimensions:
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Equals: results match the exact string that you entered.
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Starts with: includes all results that begin with the specified string.
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Contains: includes all results that contain any occurrence of the string.
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Wildcard: matches the string you entered, with zero or more instances of any character in the position of the wildcard (*).
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Select the metrics and dimensions you’d like to add to the report. View the full list of available paid search fields below.
Not all dimensions and metrics are compatible with one another. To run a report that contains paid search dimensions and metrics, you must first remove the three display metrics that appear in reports by default: impressions, clicks, and click rate. -
(Optional) View paid search data for individual activities by selecting the activities to add and the metrics to report on.
Adding activity metrics pivots your report in such a way that it shows the same data, but the rows and columns are switched around. Each activity appears in a separate row, while each metric has its own column.
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(Optional) Schedule your report to run at a certain time.
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Click Save and download
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Note: Including Paid Search dimensions will result in a downloadable report only.
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Filters
- Ad ID
- Ad Status
- Ad Type
- Ad Type ID
- Advertiser
(For this filter, Campaign Manager 360 advertiser ID appears the day Search Ads 360 starts reporting visits.) - Advertiser Group
- Advertiser Group ID
- Advertiser ID
- Campaign
- Campaign End Date
- Campaign External ID
- Campaign ID
- Campaign Start Date
- Content Category
- Content Category ID
- Date
- Day of Week Index
- Flight Booked Cost
- Flight Booked Rate
- Flight Booked Units
- Flight End Date
- Flight Start Date
- Month
- Package/Roadblock
- Package/Roadblock ID
- Package/Roadblock Strategy
- Package/Roadblock Total Booked Units
- Payment Source
- Placement Compatibility
- Placement Cost Structure
- Placement End Date
- Placement External ID
- Placement Pixel Size
- Placement Rate
- Placement Start Date
- Placement Strategy
- Placement Strategy ID
- Placement Total Booked Units
- Week
Regular paid search dimensions
- Paid Search Ad
- Paid Search Ad Group
- Paid Search Ad Group ID
- Paid Search Ad ID
- Paid Search Advertiser
- Paid Search Advertiser ID
- Paid Search Agency
- Paid Search Agency ID
- Paid Search Campaign
- Paid Search Campaign ID
- Paid Search Engine Account
- Paid Search Engine Account Category
- Paid Search Engine Account ID
- Paid Search External Ad Group ID
- Paid Search External Ad ID
- Paid Search External Campaign ID
- Paid Search External Keyword ID
- Paid Search Keyword
- Paid Search Keyword ID
- Paid Search Landing Page URL
- Paid Search Match Type
- The Paid Search Keyword ID in Report Builder matches the keyword ID provided in Search Ads 360. This is a change from ReportCentral, where the third digit of the ID was changed to 0.
- The Paid Search Landing Page URL may not match the advertiser-set landing page for Google Ads clicks going through parallel tracking.
Paid search conversion dimensions
- Activity
- Activity Group
- Activity Group ID
- Activity ID
- Floodlight Activity
- Floodlight Activity ID
Regular paid search metrics
- Paid Search Click Rate
- Paid Search Clicks
- Paid Search Cost - this value is displayed in the account's currency
- Paid Search Impressions
- Paid Search Revenue
- Paid Search Visits
Paid search conversion metrics
- Floodlight: Paid Search Action Conversion Percentage
- Floodlight: Paid Search Average CM360 Transaction Amount
- Floodlight: Paid Search Average Cost Per Action
- Floodlight: Paid Search Average Cost Per Transaction
- Floodlight: Paid Search Spend Per Transaction Revenue
- Floodlight: Paid Search Transaction Conversion Percentage
- Floodlight: Paid Search Transaction Revenue Per Spend
- Paid Search Actions - represents the quantity of counter tags
- Paid Search Transactions - represents the quantity of sales tags
Not all dimensions and metrics are compatible with one another. The following chart is an overview of the different types of paid search and standard Reporting dimensions and metrics that you can add to the same report.
| Dimension type | Compatible dimensions | Compatible metrics |
|---|---|---|
| Paid search dimensions | Paid search, standard display | Paid search, paid search conversion |
| Paid search conversion dimensions | Paid search, standard display, conversion | Paid search conversion |
| Standard display dimensions (advertiser, campaign, ad, site, placement, and so on) | Standard display | Display, conversion, paid search, paid search conversion |
| Conversion dimensions (activity, activity group) | Standard display, conversion | Display, conversion, paid search conversion |
Take note of the following dimension/metric combinations:
- Paid search dimensions are only compatible with paid search metrics. They can’t be combined with standard Reporting metrics.
- Paid search conversion dimensions aren’t compatible with regular paid search metrics (such as impressions, clicks, or cost), but will work with paid search conversion metrics. If you want to include both conversion data and regular data for paid search in the same report, you can pivot the report.
- Standard display dimensions are compatible with all paid search metrics, as well as Reporting display and conversion metrics.
- Paid search dimensions aren't compatible with attribution models in reporting.
Verify Floodlight tag implementation
To verify if your Floodlight tags are implemented correctly, you can check if Floodlight impressions are recorded in Campaign Manager 360. If there are no Floodlight impressions recorded, then your Floodlight tags are not firing correctly. Follow the steps below to pull impression reports in Campaign Manager 360:
Method 1: Using the trafficking page
- Open your advertiser in Campaign Manager 360.
- In the left hand panel, click Floodlight and select Activities.
- In the “Activities” page, search for the Floodlight activity you want to check within the list.
- Locate the “Impressions yesterday” and “Average impressions last 7 days” columns. These columns will show the impressions recorded the previous day and week, respectively.
Method 2: Using Report Builder
- In Report Builder, click the Offline reporting tab.
- Click the arrow beside the New button and select Floodlight.
- Select Floodlight Impressions in the Report template dropdown.
- Select the correct dates, Floodlight configuration and Floodlight activity. The metric “Floodlight impressions” will show the number of impressions that were recorded in the selected days.