Implement tracking for Spotify ads
For more information on implementing third-party tracking, contact your Spotify account team.
How impressions and clicks are counted for Spotify ads
You can track Spotify ad campaigns in Campaign Manager 360. When you generate a Video Ad Serving Template (VAST) from Campaign Manager 360, Spotify will be able to retrieve the VAST file, which will enable Spotify to share ad event data with Campaign Manager 360.
Impression tag
Impression tracking lets you track when your ads are served on Spotify. Spotify shares impression event data with Campaign Manager 360 when using the impression tag.
Click tag
Click tracking lets you track when users tap or click your ads on Spotify. Spotify shares impression click event data with Campaign Manager 360 when using the click tag.
Measurement source
The measurement source for Spotify ads is "provided". Learn more about Measurement Source.