Campaign Manager 360 updates
- Global Privacy Protocol (GPP) support
- Safe U-Variables (Uvar) deprecation
- Empty dimension value standardization
- Modeled conversions in Custom Floodlight variables reports
- Creative Projects deprecation
Global Privacy Protocol (GPP) support
April 25, 2025
Campaign Manager 360 launched support for the IAB Tech Lab’s Global Privacy Protocol (GPP), which facilitates the transmission of user’ privacy, consent & consumer choice signals to ad tech providers. GPP is intended to supplement the similar, previously launched Transparency & Consent Framework (TCF), which was deployed to support General Data Protection Regulation (GDPR) requirements.
GPP as a format includes TCF and GDPR data, but also is intended to support additional privacy laws and future laws that require the collection of user consent. The mechanisms of data collection and propagation are extremely similar to those used in TCF. The most notable change is largely regarding the flexibility of the GPP format to support multiple potential applicable laws versus GDPR-only.
As part of this update, an Include GPP macros checkbox is available in the “Download tags” screen. Selecting the Include GPP macros checkbox will add GPP macros to the generated tags in the "Download tags" screen.
GPP macros can be safely removed if issues are encountered with a lack of GPP support when passing tags to third-party partners. While user consent signals from GPP-supported jurisdictions won’t be available, serving and measurement will otherwise work as expected when GPP macros are removed or not replaced before serving.
Safe U-Variables (Uvar) deprecation
Estimated July 2025
The Safe U-Variables (Uvar) report, while designed with privacy checks, is resource-intensive. Thus, we're deprecating this report to optimize system resources. The Uvar report has already been made unavailable through the instant reporting migration, and only existing reports can currently be run. We anticipate minimal customer impact from this deprecation.
Moving forward, we recommend using the Custom Floodlight variables (CFV) report as an alternative.
Modeled conversions in Custom Floodlight variables reports
Estimated July 2025
Campaign Manager 360 reports containing Custom Floodlight variables will start including modeled conversions. This shift is due to a data source migration, aimed at improving reporting consistency and reducing latency. You may notice discrepancies in conversion counts in CFV reports, as these reports will now include both observed and modeled conversions. Additionally, any previously unset values displayed as “(not set)” or an empty string will now consistently default to “(not set)”.
No further action from advertisers is required, but it’s important to be aware of these changes and the potential discrepancies in reporting.
Empty dimension value standardization
Estimated July 8, 2025
Campaign Manager 360 reporting is undergoing a standardization for how unset dimension values are reported. Currently, reports might show missing or unset dimension values as either "(not set)" or an empty string (""). To ensure consistency and improve the system, Campaign Manager 360 will primarily use "(not set)" for all unset dimension values in reports, starting in Q2 2025. This change will reduce report latency.
If your processes currently parse Campaign Manager 360 reports expecting an empty string ("") for unset values, you should update your parsing logic to also recognize "(not set)". This change may affect automated workflows that rely on the current data format. You should ensure that any systems or processes that consume Campaign Manager 360 reports are adjusted to treat both "(not set)" and "" as interchangeable indicators of missing values.
Note that the Custom Floodlight variables report will migrate to the new system, and the parsing logic you use for this report must be adjusted accordingly.
Creative Projects deprecation
Estimated end of Q3 2025
Creative Projects will be removed from Campaign Manager 360 in Q3 as a result of the deprecation of Ads Creative Studio (ACS). This feature saw minimal usage by Campaign Manager 360 users, and therefore no further action is required.
Cross-platform updates
- Upgrade offline conversions API with session_attributes
- Removal of Country dimension from reach reports
- Reach reports data source update
- Data Transfer v2.0 criterion ID update
- Category setting in Floodlight activities
- Addition of 8+ and 9+ buckets to frequency reports
- Pre-filter updates to Unique Reach Overlap and Cross-Media Reach reports
Upgrade offline conversions API with session_attributes
Estimated June 1, 2025 for Campaign Manager 360 and August 15, 2025 for Search Ads 360
Advertisers can use a new parameter called session_attributes in scenarios where click IDs such as GCLIDs or DCLIDs are used as the conversion signal and they’re not available. session_attributes provides further context and signals about the user's interaction with the advertiser’s website, which can enhance conversion measurement, reporting and bidding accuracy. session_attributes will be available in the Campaign Manager 360 offline conversion API, as well as the Search Ads 360 conversions API and bulk sheets.
Advertisers using the Campaign Manager 360 offline conversion API, as well as the Search Ads 360 conversions API and bulk sheets, are encouraged to use the session_attributes parameter and pass values back to Google. This action is especially critical in cases where MatchID is either not being used or not currently available.
Removal of Country dimension from reach reports
Estimated July 2025
The "Country" dimension is being removed from Campaign Manager 360 and Display & Video 360 reach reports. This update provides greater flexibility by allowing advertisers to pull unique reach reports without the "Country" dimension.
This update impacts all Campaign Manager 360 templates except Cross-media Reach, and various Display & Video 360 templates and the Display & Video 360 experiment center. Affected metrics include "Unique Reach" and related calculations.
While no immediate action is required, advertisers should be aware of this change and the option to run reports without the "Country" dimension.
Reach reports data source update
Estimated July 2025
Campaign Manager 360 and Display & Video 360 will be updating the data source for reach reports, increasing the accuracy and availability of data. You may notice a difference in output when comparing reports that span April 1, 2024 and include date as a dimension.
Data Transfer v2.0 criterion ID update
Estimated July 7, 2025
Data Transfer v2.0 is updating its criterion IDs for browser, operating system, mobile make and model, and ISP data to align with the cross-platform data standards in order to improve system efficiency.
Advertisers who use Data Transfer v2.0 reports will observe both the new and old or pre-existing IDs in Data Transfer files for a transitional period of approximately 3-6 months. After this period, only the new platform-shared IDs will be present. The impacted dimensions are as follows:
- DBM Browser/Platform ID
- DBM ISP ID
- DBM Mobile Make ID
- DBM Mobile Model ID
- DBM Operating System ID
Advertisers using these fields should start updating their processes to make use of the new IDs. If you use Data Transfer reports and rely on the current criterion IDs, you’ll need to review, test, and update your systems, including any reporting scripts or tools, before the legacy IDs are fully deprecated. You must begin testing for the new IDs and update your processes promptly to ensure uninterrupted reporting.
Category setting in Floodlight activities
Estimated July 7, 2025
Category is being introduced to conversion events in Campaign Manager 360 and Display & Video 360. This update will allow users to set and edit the category for Floodlight activities within these platforms, enabling better organization and management. By assigning Floodlight activities to a specific category, Campaign Manager 360 and Display & Video 360 will align with Search Ads 360 and Google Ads, where the category feature is already established.
If advertisers share Floodlight configurations with Search Ads 360, the initial category set in Campaign Manager 360 will synchronize to Search Ads 360. However, succeeding category edits in either of the platforms will not synchronize, neither across products nor within Search Ads 360 to accounts sharing the same configuration. This ensures that bidding settings remain under the advertiser’s control within each Search Ads 360 account.
To reflect the most accurate measurement, you’ll need to update existing Floodlight activities in Campaign Manager 360 and Display Video 360 as they won’t have an assigned Category, and a value must be selected to edit them.
Addition of 8+ and 9+ buckets to frequency reports
Estimated July 7, 2025
The existing frequency report is being updated to include 8+ and 9+ impression reach buckets alongside the currently reported 1+ through 7+ and 10+ buckets.
There’ll be an adjustment to the format of existing frequency reports, potentially affecting the data structure. Advertisers should review reports as this change may alter the existing format and data structure of customer frequency reports.
Pre-filter updates to Unique Reach Overlap and Cross-Media Reach reports
Estimated July 8, 2025
A new pre-filtering system will be applied to Cross-Media Reach reports of Campaign Manager 360, and to Unique Reach Overlap reports of Campaign Manager 360 and Display & Video 360.
In this update that affects both user and system-specified filters, overlap, duplicate, and exclusive comparisons will be calculated based on the filtered entities within the reports which includes advertisers, campaigns, sites, and placements. This change aims to provide more detailed insights and align reach reports with advertiser expectations. As a result, you may notice changes in your report data and potentially different overlap numbers.
You’ll need to use a top-level user profile if you want to view the overlap amongst all entities across and are currently using a sub-account user profile. Applying a user-filter to affected reports can remove those filters to maintain current behavior. Once user-filters are removed, these reports will begin returning all rows. You can then delete the rows that aren’t needed.