There are upcoming changes to the paid search reporting in Campaign Manager 360 due to infrastructure updates within Google Marketing Platform. These changes will likely require adjustments to some of your existing reports and templates within the Campaign Manager 360 interface and API reports.
What’s changing
The system for retrieving paid search data will be migrated as a result of infrastructure improvements within Google Marketing Platform. Due to this, there’ll be changes to paid search reporting in Campaign Manager 360, specifically to the data handling processes as well as some dimensions, metrics, or fields. To ensure compatibility, some reports may need to be edited and certain use cases that were previously supported may need to be adjusted.
These changes will roll out in phases starting on May 19, 2025. This phased approach will help minimize disruptions and allow for early identification of any issues during the migration.
Who’s impacted
Advertisers who have Search Ads 360 and are using the paid search reporting in Campaign Manager 360 will be impacted. This includes advertisers who rely on standard reports in Campaign Manager 360 and any API automated processes that pull paid search dimensions or metrics. These changes don’t impact Custom Floodlight variables and Path to Conversion reports.
Next steps
If you’re using the paid search reporting in Campaign Manager 360 to evaluate the performance of your Search Ads 360 campaigns, you’ll need to review and update your existing reports and automated processes.
Review existing reports
You should review your existing paid search reports and templates to identify any dimensions, metrics, or fields that are being deprecated or changed. Refer to the details below for a list of supported and deprecated dimensions or fields:
Supported dimensions, metrics, or fields
- Ad ID
- Ad Status
- Ad Type
- Ad Type ID
- Activity
- Activity Group
- Activity Group ID
- Activity ID
- Advertiser
- Advertiser Group
- Advertiser Group ID
- Advertiser ID
- Campaign
- Campaign End Date
- Campaign External ID
- Campaign ID
- Campaign Start Date
- Content Category
- Content Category ID
- Date
- Day of Week Index
- Flight Booked Cost
- Flight Booked Rate
- Flight Booked Units
- Flight End Date
- Flight Start Date
- Floodlight Activity
- Floodlight Activity ID
- Floodlight: Paid Search Action Conversion Percentage
- Floodlight: Paid Search Average CM360 Transaction Amount
- Floodlight: Paid Search Average Cost Per Action
- Floodlight: Paid Search Average Cost Per Transaction
- Floodlight: Paid Search Spend Per Transaction Revenue
- Floodlight: Paid Search Transaction Conversion Percentage
- Floodlight: Paid Search Transaction Revenue Per Spend
- Month
- Package/Roadblock
- Package/Roadblock ID
- Package/Roadblock Strategy
- Package/Roadblock Total Booked Units
- Paid Search Ad
- Paid Search Ad Group
- Paid Search Ad Group ID
- Paid Search Ad ID
- Paid Search Advertiser
- Paid Search Advertiser ID
- Paid Search Agency
- Paid Search Agency ID
- Paid Search Campaign
- Paid Search Campaign ID
- Paid Search Click Rate
- Paid Search Clicks
- Paid Search Cost
- Paid Search Engine Account
- Paid Search Engine Account Category
- Paid Search Engine Account ID
- Paid Search External Ad Group ID
- Paid Search External Ad ID
- Paid Search External Campaign ID
- Paid Search External Keyword ID
- Paid Search Impressions
- Paid Search Keyword
- Paid Search Keyword ID
- Paid Search Landing Page URL
- Paid Search Match Type
- Paid Search Revenue
- Paid Search Transactions
- Paid Search Visits
- Payment Source
- Placement Compatibility
- Placement Cost Structure
- Placement End Date
- Placement External ID
- Placement Pixel Size
- Placement Rate
- Placement Start Date
- Placement Strategy
- Placement Strategy ID
- Placement Total Booked Units
- Week
Deprecated dimensions, metrics, or fields
- Floodlight: Total Conversions
- Floodlight: Total Revenue (Converted)
- Floodlight: Total Revenue (Raw)
- Paid Search Average Position
- Paid Search Bid Strategy
- Paid Search Bid Strategy ID
- Paid Search Legacy Keyword ID
Update reports and templates
If you’re using the Campaign Manager 360 API, any reports or templates using deprecated fields will need to be updated. This might involve removing fields, adding new fields, or adjusting filters. If you’re not using the Campaign Manager 360 API, scheduled and ad hoc reports will be updated to conform to the new rules.
Adjust automated processes
If you have automated processes that pull paid search data, you’ll need to update those processes to ensure compatibility.