There are upcoming changes to the paid search reporting in Campaign Manager 360 due to infrastructure updates within Google Marketing Platform. These changes will likely require adjustments to some of your existing reports and templates within the Campaign Manager 360 interface and API reports.
What’s changing
The system for retrieving paid search data will be migrated as a result of infrastructure improvements within Google Marketing Platform. Due to this, there’ll be changes to paid search reporting in Campaign Manager 360, specifically to the data handling processes as well as some dimensio…
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Campaign Manager 360 paid search reporting migration
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Performance upgrades for Campaign Manager 360 CTV ad solutions
People are spending more time than ever watching connected TV (CTV), and advertisers seek tools to help them reach consumers in these impactful moments. To better meet the needs of advertisers, publishers, and viewers, we’re strengthening Campaign Manager 360’s CTV measurement capabilities. These updates will help advertisers better measure outcomes at the household level by incorporating IP addresses, among other signals, in ways aligned with our privacy principles. Because CTV is typically watched in groups, these updates will also enable advertisers to better understand their audience. Meas…Read more -
Coming soon: Reporting updates in Q1 2025
Campaign Manager 360 and Display & Video 360 Changes to reach report confidence default confidence settings Estimated February 4, 2025 We’re changing the default value in reach confidence filters. The default setting will be switched to All in Display & Video 360 and Campaign Manager 360, and in API reports. Customers will be able to choose to use High Quality Only if they would like to revert to using the previous filtering criteria. Reminder: Ads Creative Studio planned to sunset in Q1 2025 Estimated March 25, 2025 Ads Creative Studio (ACS) will be deprecated Display & Video 360 Lifetime fre…Read more -
Coming soon: December 2, 2024
See what's coming to Campaign Manager 360 over the next few weeks
Streamline your campaign setup by directly syncing your VAST tags with The Trade Desk As an ad server used for your entire media buys - both cross-publisher and cross-channel - Campaign Manager 360 is integrating with The Trade Desk to easily set up campaigns and push VAST tags directly to your The Trade Desk (TTD) account. Learn moreRead more -
Coming soon: Reporting updates in November 2024
Campaign Manager 360 and Display & Video 360 Reach report updates Estimated November 18, 2024 Infrastructure changes will enable reports to load faster with less latency. As a result, there may be some variance in reported reach values in new reports compared to stored reports for the same time period. Customers will be able to choose whether they want to filter out reach report results with a low statistical confidence. Previously, results were filtered automatically. The new default behavior will be to report on reach results regardless of the statistical confidence. Changes to Display & Vid…Read more -
Coming soon: October 7, 2024
See what's coming to Campaign Manager 360 over the next few weeks
“Is YouTube TV” reporting dimension A new dimension will be added to reporting making it easy to identify and differentiate YouTube TV traffic on MRC-accredited metrics.Read more -
Coming soon: Trafficking updates in September 2024
Display & Video 360 and Campaign Manager 360 Enhanced attribution will be enabled for all advertisers September 30, 2024 Enhanced attribution will be automatically enabled for most advertisers from September 30, 2024, whether Floodlight configurations are managed in Campaign Manager 360 (Hybrid) or Display & Video 360 (Third-Party Ad Servers). New advertisers will have enhanced attribution enabled by default. Enhanced attribution appends a DCLID identifier to non-YouTube click events, which increases accuracy and conversion volume of click based conversion attribution. Advertisers can opt out …Read more -
Coming soon: Reporting updates in September 2024
Display & Video 360 EMX Digital renamed Cadent Aperture MX Estimated September 2024 Sub-exchange EMX Digital will be renamed Cadent Aperture MX in reporting. Regulatory Operating Costs and Total Media Cost metrics will be incompatible with YouTube report metrics and dimensions Estimated October 2024 DST/ROC (Regulatory Operating Costs) and Total Media Cost metrics will be incompatible with reports configured with YouTube specific metrics or dimensions. The following metrics will be incompatible for each currency version (Partner Currency, Advertiser Currency, or USD): Regulatory Operating Cost…Read more -
Coming soon: July 1, 2024
See what's coming to Campaign Manager 360 over the next few weeks
Report files download list coming to Instant reporting Display & Video 360 and Campaign Manager 360 are launching a new page in instant reporting that will allow customers to view the status of downloaded reports and access them once they're ready. User ID redaction in Data Transfer files for Florida, Texas, Oregon, and Montana Later this year, Google will begin redacting user IDs in Display & Video 360 and Campaign Manager 360 Data Transfer files for users who are located in the following US states: Florida, Texas, Oregon, and Montana. This redaction is driven by new privacy legislation that …Read more -
Coming soon: Reporting updates in July 2024
Campaign Manager 360 and Display & Video 360 User ID redaction in Data Transfer files for Florida, Texas, Oregon, and Montana Estimated July 2024 for Florida, Texas, and Oregon. Estimated October 2024 for Montana. Later this year, Google will begin redacting user IDs in Display & Video 360 and Campaign Manager 360 Data Transfer files for users who are located in the following US states: Florida, Texas, Oregon, and Montana. This redaction is driven by new privacy legislation that is due to take effect. This is a similar policy to prior redactions due to legislation enacted in California for CCP…Read more -
Coming soon: Trafficking updates in July 2024
Display & Video 360 Deprecating YouTube Other Content Types exclusion controls for YouTube & partners line Items Estimated September 2024 Display & Video 360 will be simplifying YouTube's brand suitability controls. Embedded YouTube videos and Live streaming videos exclusion controls in Other content types targeting will be removed from YouTube & partner line items and moved to the advertiser level. This change will make it easier for you to manage your brand suitability settings and ensure that your ads are only shown on content that is appropriate for your brand. Deprecating Digital Content …Read more