Small Business Bulletin - November 2025 🍂 Your 5-Point Plan for Holiday Success
Announcement
Welcome to your November update! This month, our focus is on helping you in your busiest season. Get our new 🎁 2025 Holiday Guide with a 5-point plan for connecting with this year's cautious shoppers and discover Pomelli, a new AI tool from Google Labs to create on-brand social media in minutes.
We also have an exciting update for multi-location restaurants & bars, a new video with expert tips for solving Google Business Profile support issues, and an inspiring Proudly-Owned story about a family business that used data to go global.✨ Finally, don't miss our upcoming events: a special "Raise the Bar" webinar for bars and nightclubs & an in-person event for Illinois Restaurants.
- Prefer to listen to the content? You can find the AI generated audio version here. Thanks NotebookLM!
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Proudly-Owned: How One Family Business Used Data to Go Global
Small businesses are thriving online with the help of Google tools. In our latest Proudly-Owned feature, we're sharing a story and a tip from a business that did just that.
The Story: For three generations, the family behind Blue Label Packaging has embraced change. They started as a local envelope company and now, they print custom labels for brands worldwide. Their secret to this massive geographical expansion? A digital-first mentality and making Google Ads the primary driver for customer acquisition. Watch their story.
The Tip: When facing a market shift, they didn't guess. They leveraged Google Analytics to uncover key insights and used Google Ads to act on them. The lesson: Use data to find your next move. Check out their tip here.
We’ll be back next month with more inspiration. Can't wait? Subscribe to the Google Small Business YouTube channel to see new stories as they're posted.
[New Video] Google Business Profile Support Tips
We know that navigating support for your Google Business Profile can sometimes feel tricky. That's why we're excited to share our new video, packed with tips directly from the Google team.
In this short video, you'll learn:
- Best practices for contacting Support to get your issue solved correctly the first time.
- The fastest self-service ways to solve common issues (like review issues or editing phone numbers).
- How to use community forums and social media to get answers.
- How to navigate support for common issues like verification, suspensions & reviews
Stop the guesswork and get your profile issues solved more smoothly.
[Restaurants Update] What's Happening Expands to Multi-Location Restaurants & Bars!
How do you promote your "Taco Tuesday" in Toledo and your "Happy Hour" in Houston... right when locals are searching?
We're excited to share that the Google Business Profile feature that highlights timely events, specials, and deals has now rolled out for multi-location restaurants & bars across the US, UK, CA, AU & NZ! (This was previously only available for single-location businesses).
This is a great option for driving real-time foot traffic. It automatically surfaces the unique specials, live music, or events you're promoting at a specific location, catching customers at the exact moment they're deciding where to go.
The feature pulls content directly from:
- Google Posts: Share your events, offers, and deals.
- Linked Social Media Accounts: Connect them to your Google Profile.
We can’t wait to see what you post!
Note: This feature is currently available for restaurants & bars. We hope to expand to more categories soon.
[New Product Alert] Create “On-Brand” Social Media Content in Minutes with Pomelli from Google Labs
Wish you had a dedicated design team? We know that creating fresh, professional, and on-brand content for your social media channels can be a major drain on time and resources.
We're excited to introduce Pomelli, a new AI experiment from Google Labs. Pomelli starts by analyzing your website to instantly learn your unique "Business DNA"—your brand's tone of voice, colors, fonts, and image style. From there, it helps you:
- Generate tailored campaign ideas.
- Create high-quality, on-brand social posts and ads.
- Edit text and images to fit your goals.
It's a new way to create scalable, on-brand social media campaigns to help connect with your audience faster.
Pomelli is now available as a public beta in the US, Canada, Australia, and New Zealand, and we'd love for you to try it.
Keep an eye out for continued feature updates to this tool!
Holiday 2025: Your 5-Point Plan to Win Over Cautious Shoppers
This holiday season, your customers are thinking twice. With 61% of shoppers being more choiceful about their spending, "spontaneous" purchases are out, and research-driven buying is in.
To win their business, you need to deliver value—the right price, confidence in your product, and an easy way to buy.
Our new 2025 Holiday Guide is here to help. Based on insights from Google and industry leaders, it lays out five essential actions you can take right now to connect with customers and maximize your ROI.
Here is your 5-point plan for the season:
- Engage Shoppers Early Be present with your products and offers while customers are in their research phase, before they've decided where to buy.
- Highlight Your Value Make your product descriptions and seasonal promotions clear and easy to find across Google Search and Maps. Emphasize long-term benefits, not just price.
- Build Trust and Confidence Use your Google Business Profile, customer reviews, and video (like on YouTube) to give shoppers the validation they need to make a confident choice.
- Deepen Customer Loyalty Strengthen relationships with your most valuable customers through personalized experiences and special offers to keep them coming back.
- Remove All Friction Make it as easy as possible for customers to buy, whether that's a seamless online checkout or a quick in-store pickup.
[Upcoming Events]
Nov. 19: Raise the Bar: Optimizing Your Google Business Profile Webinar
Is your business visible to Google users searching for "craft cocktails near me" or “where to go dancing tonight?” If your Google Business Profile isn’t optimized, customers may not discover you.
Bar, nightclub, and beverage program operators are invited to join for a free 30-minute webinar, where Google’s experts will showcase key strategies to make your Google Business Profile shine. Learn how to elevate your presence across Google Search and Maps and showcase your unique drinks and events. Register to turn online searchers into new regulars.
Dec 3: IL Restaurant Association Tech Tour in Chicago
Join Google, the Illinois Restaurant Association, Cook County Small Business Source and Square for our annual 2025 Tech Tour. We share the latest features to help your restaurant succeed.
🗓️ When: Wednesday, December 3rd
📍 Where: Google Chicago office
The event will feature:
• 𝗛𝗮𝗻𝗱𝘀-𝗼𝗻 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽𝘀: Training for Google Business Profile and AI tools (like Gemini and Notebook LM)
• 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄: Learn how Ads can help you find new customers
• 𝗙𝗶𝗿𝗲𝘀𝗶𝗱𝗲 𝗖𝗵𝗮𝘁: An insightful discussion with our partners at Square
• 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴: Connect with industry experts and peers
🗓️ When: Wednesday, December 3rd
📍 Where: Google Chicago office
The event will feature:
• 𝗛𝗮𝗻𝗱𝘀-𝗼𝗻 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽𝘀: Training for Google Business Profile and AI tools (like Gemini and Notebook LM)
• 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄: Learn how Ads can help you find new customers
• 𝗙𝗶𝗿𝗲𝘀𝗶𝗱𝗲 𝗖𝗵𝗮𝘁: An insightful discussion with our partners at Square
• 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴: Connect with industry experts and peers
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