To most effectively represent your dealership to potential shoppers, it’s important to provide current information on your listing. This gives your shoppers all the information they need to visit your dealership.
Keep current contact information
The contact information for your dealership should be kept current. If you have separate department information, be sure this information is current in their respective Google My Business listings (e.g. hours or contact numbers for your sales and service departments).
Regularly upload photos
Photos and videos help shoppers find your dealership across Google. Photos on your dealership listings are uploaded by you and your shoppers. Regularly add media to your listing to promote engagement with your shoppers and boost your ranking in search results.
There are several types of photos you can add to your Business Profile:
- Logo: Help your customers recognize your business on Google. For businesses that have their basic information, such as a phone number or hours of operation, the Business Profile highlights the logo.
- Cover photo: Set a cover photo at the top of your profile that best represents your business. In some instances, this action doesn’t guarantee the cover photo will show up as the first image for your business.
- Business photos: Add different photos to highlight features of your business to attract and inform customers. Learn more about business photos.
Update sales inventory
In a new feature pilot, Google displays available sales inventory on dealership Business Profiles. Customers can then search, filter, and learn more about your cars for sale, which may direct customers to your dealership. If you're a dealer, or a partner who works with dealers, and are interested in this feature, fill out the interest form.
Partners who sign up for the pilot can manage the functionality directly on Google Search. To update sales inventory, click Edit Profile 
Give your description a personal touch
When you create your dealership description, make it real, personal, and engaging. Your dealership isn’t just a business, it’s your story with potential shoppers. When making your description, you must follow our business description guidelines.
Improve relevance on Google with attributes
Attributes tell your shoppers more about your dealership and what features you offer. When you add relevant and accurate attributes, it helps shoppers find you on Google. Attributes include offerings like “Has Wi-Fi.” Factual attributes, like acceptable payment types, are directly editable by you. Subjective attributes, like “Friendly staff,” are added based on the opinions of your shoppers. Learn how to manage your business attributes.
