Understand address formats for bulk uploads

Known issue: You can't update hotel attributes through the spreadsheet upload. To update hotel attributes, use the API and dashboard. Learn more about Business Profile API.

The bulk upload spreadsheet supports a general address format, so you can verify your locations in many countries/regions.

Enter the address information for each location using the official postal address format for its region. Depending on the region, address formats can vary widely. Some fields will be required, optional, or not used at all. For example, administrative area is required in Australia, optional in Portugal, and not used in France. Address line 1 and country/region are always required. 

You’ll be notified if you need to correct any fields that are missing required information, or contain incorrect information for the location’s region.

You can manage an individual profile on Search and Maps. To manage multiple profiles in bulk at once, you can use Business Profile Manager. If you want to add another profile, on Google Search, select the three-dot menu and then Add a new Business Profile


Refer to the guidelines below to determine what you should enter into each field of the spreadsheet:

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