You can link your Business Profile with Google Analytics to understand how customers interact with your local listings on Google Search and Maps alongside your website and app data. These insights can provide a more complete view of the full customer journey, from local discovery to online conversion.
Before you begin
To link your Business Profile and Google Analytics accounts, you will need the following roles and permissions:
- Google Analytics: You must have an Administrator or Editor role for the GA4 property you wish to link. Learn how to add, edit, and delete Analytics users and user groups.
- Business Profile: You need to be an Owner or Manager of the Business Profile you intend to connect. Learn how to manage your Business Profile owners and managers.
Link to Google Analytics
The linking process is managed within your Google Analytics account. To link to one or more Business Profiles:
- Go to your Google Analytics Admin page.
- Under Product links, click Google Business Profile links.
- Click Link.
- Follow the on-screen prompts to select the Business Profile(s) you manage and want to link.
- Review the data sharing information and confirm the link.
Tips:
- A Google Analytics property can be linked to multiple Google Business Profiles.
- Learn more about connecting your Business Profile to Google Analytics.
Understand data sharing
When you link these accounts, performance data from your Business Profile, such as interactions, website clicks, calls, directions, messages, bookings, and menu clicks, is shared with your Google Analytics property.
Tip: When a Google Analytics link is active, a notification banner will appear on your Business Profile performance page to indicate that aggregated data is being shared.
