Changes to Google product reader

After October 14, 2025, you can no longer use the product reader to submit product data to Google. Any Google product readers in your stores will stop submitting product data.

What to do next

To provide product data after that date, you can use one of these options:

Your brands and product categories may still continue to show across Google, even if you don't add info about specific product offerings.

Recycle & return your product reader

Important: This isn’t a trade-in program. You won’t receive money back or credit toward the purchase of a new product if you use this program. After you ship your product, it can’t be returned.

If you no longer use the product reader, you can recycle it.

If you’re a retailer in the US, Canada, Ireland, or the UK, you can use our recycling program:

Tip: If you can’t use the recycling service, dispose of your product reader in an environmentally responsible way.

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