You can control how your Google Business Profile data is shared across Google business products with business personalisation. If you’re an owner or manager of a business, you can choose to opt out of this setting at any time.
Important: The business data sharing setting started rolling out globally in February 2025 and is expected to reach general availability by June 2025.
Understand how data for business personalisation is used
With business personalisation on, you allow Google to access your Business Profile data to provide you with recommendations for other Google business products, like Analytics and Ads.
This data can include information about how you’ve set up your Business Profile, as well as your Profile’s performance data.
You’re in control of the data that you share. If you’re an owner or manager of a Business Profile, you can opt out of business personalisation at any time by turning 'Share data' off. The opt out is a profile-level setting, so your change will be reflected for all members across the account. This means if an owner or manager opts out, then the profile itself will be opted out of business personalisation across products. If an owner or manager subsequently opts in, then the profile will be opted in to business personalisation from that time.
Opt out of business personalisation
To update your business personalisation preferences:
- Go to your Business Profile.
- Click Menu
Business Profile settings
- Under 'Recommendations for your business', turn off Share data.
Business Profile settings 