Important: Social media links are currently available in select regions and may not be available on your Business Profile at this time.
To share more about your business and connect with your customers, you can manage which social media links customers can find on your profile.
You can add one social media link from each of these platforms to your Business Profile. Learn about social media links formats:
- TikTok
- X (formerly Twitter)
- YouTube
How to add social media links to your Business Profile
Add social media links
You can add one link per social media platform. For example, you can add one Facebook and one YouTube link to your Business Profile, but you can’t add two YouTube links.
- Go to your Business Profile.
- Select Edit profile
Contact.
- Next to “Social profiles,” select Edit
.
- From the “Social profile” dropdown menu, select the social media link you want to add.
- In the “Web address” field, enter the link.
- To add additional profiles, select Add social profile.
- To find the correct social media link format, refer to social media links formats.
- Select Save.
Contact.
.Tips:
- Some Business Profiles may show social media links automatically if they meet certain requirements. Learn how Google sources & uses info in Business Profiles & local search results.
- Posts about events, deals, or special offers from your linked social media profiles or Business Profile may also show. This feature is available only in select regions and languages, and may not be available for all users. Learn how to create & manage posts for your Business Profile.
Edit social media links
- Go to your Business Profile.
- Select Edit profile
- Next to “Social profiles,” select Edit
- In the “Web address” field, edit the social media link.
- Select Save.
Remove social media links
- Go to your Business Profile.
- Select Edit profile
- Next to “Social profiles,” select Edit
- Next to the the social profile you want to remove, select Delete
Tip: If Google adds a social media link to your profile, you can check if you want to replace it with a different one. If you still want to remove it, contact us.
Understand social media links formats
Social media links in your Business Profile must follow these formats:
| Social media platform | Format |
|---|---|
|
|
https://facebook.com/{username} Learn more about Facebook username guidelines. |
|
|
https://instagram.com/{username} Learn more about Instagram username guidelines. |
|
|
https://linkedin.com/in/{username} |
|
|
https://pinterest.com/{username} |
|
TikTok |
https://tiktok.com/{username} |
| X (formerly Twitter) |
https://twitter.com/{username} |
|
YouTube |
https://youtube.com/channel/{username} |
