Manage products in Merchant Center

To manage products for your Business Profile, you need access to the Google Merchant Center.

Important: If you don’t have access, you can request access.

Manage products in Merchant Center

  1. Go to your Business Profile.
  2. Choose Edit profile and then Products and then Add product.
    Tip: On your desktop, on Google Search, select Edit products.

  3. Select Manage products.

This directs you to the Merchant Center where you can continue to manage your products.

In the Merchant Center, you can:

  • Manage products across shops.
  • View insights and performances across different products.

To learn more about Merchant Center and managing products, go to Google Merchant Center Help.

Request access to Merchant Center

  1. Go to your Business Profile.
  2. Choose Edit profile and then Products and then Add product.
    Tip: On your desktop, on Google Search, select Edit products.
  3. On the 'Request access to Merchant Center' screen, click Request.
    Tip: When your access is approved, you'll receive an email confirmation. To check request status, go to Advanced settings.
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