To give users complete and up-to-date info about businesses, Google displays brand profiles on Google Search.
Info on brand profiles comes from different sources:
- From the business:
- Products, promotions, shipping details, and social media that the business manages in their Google Merchant Center account.
- Brand descriptions and images that a business can manage with Google Search or Merchant Center after claiming their brand profile.
- Publicly available information: This info includes details from the business’ official website and other credible websites that mention the business. It can include business names, images, and videos.
- Licensed data: Info, like store rating and trust score, that Google gets from third-party sources.
- User contributions: Suggested edits and updates provided by users.
- AI-generated descriptions: In some cases, AI can use the business' website to create a summary.
Check if your business info is correct
To check if your business info is correct:
- Review the accuracy of product, promotions, social media, shipping, and return info in your Merchant Center.
- After you claim your brand profile on Search, review and update your brand description and visual assets.
- Google uses schema.org markup on the business’ website to collect publicly available info. To ensure the accuracy of your business info, verify and update the business website's schema.org markup as needed. Learn more about attributes and schema.org annotations in the Merchant Center.
Learn more about brand profile on Google Search.
If you find something that you think should be changed on a brand profile but can’t manage it in either Google Search or Merchant Center, you can submit feedback:
- Search for the brand profile you want to submit feedback for.
- To submit feedback, you can either:
- On the right, select Menu
Send feedback.
- At the bottom right, select Feedback.
- On the right, select Menu
Send feedback.Tip: The feedback you submit is subject to review, however there’s no guarantee that the information will be updated.
Other important points
- To keep info correct, Google automatically collects info from public websites and updates brand profiles regularly.
- If you think a brand profile should be removed under the European data protection law, learn more about European privacy requests.
- For other legal reasons for removal, report content on Google.
- Learn how Google handles personal data on brand profiles.