You can view metrics about your brand’s reach, content performance, and audience demographics when you find your business on Search and select Insights.
This info can help you make decisions and set the strategy for your brand.
Explore audience insights
- Reach: Determine the number of individuals who search for your brand name and find your brand profile in search results.
- Age: Know the age distribution of individuals who visit your brand profile.
- Gender: Displays the gender distribution of individuals who check your brand profile.
- Location: Identify the locations where your brand profile appears.
- Language: Check the languages your audience speaks.
Check your brand profile insights
Important:
- To check your brand profile insights, you must claim your brand profile.
- Demographics data like age, gender, location, and language is only available if you have enough traffic to report on.
To review your brand profile insights:
- Go to Google Search.
- Search for your exact business name.
- In the search result, your brand profile shows up.
- Select Insights
.
- The “Insights” page shows up where you can view your brand's metrics.