Use the Marketplace to find inventory across all Google partners for Open Auction and deals. You can browse for inventory by sites, apps, and publisher, and further filter results for specific criteria.
Marketplace uses the power of forecasting, which enables you to find inventory from Google partners using criteria that are automatically detected instead of publisher declared (for example, content vertical classification, viewability, sizes, formats, and so forth). You can use the Marketplace to find:
- Matching sites and apps that are eligible for Open Auction or deals, then export them for media planning.
- Matching publishers to reach out to directly through their contact information or the request for proposal (RFP) workflow.
- Marketplace and Google curated packages.
Learn more about requesting a proposal for publisher inventory.
Access Marketplace Discovery
-
Sign in to Authorized Buyers.
- Click Marketplace.
- From the left menu, select Discovery.
View forecasting across inventory
The forecast widget gives an estimate of the number of impressions and unique users expected across all inventory over a 7-day period based on recent history, as well as breakdowns into individual metrics (user gender, geo, device, and so on). The bid landscape chart shows the bidding activity for the sold inventory matching your search criteria. As you adjust the filters along the top, the statistics are updated.
Discover Sites and apps, Publishers, Marketplace packages, and Google curated packages
Browse results by Sites and apps
From the tabs at the top of the page, select Sites and apps. Marketplace results automatically display impression volume and uniques that match your search criteria sorted by impression volume, as determined by forecasting. On the table, the "Publishers" column lists all publishers serving the inventory for the particular site or app.
To see more information about a site or an app, click its name. Inventory is broken down by metrics such as user gender, geo, device, format, age, and so on.
Sites and apps that are managed by publishers on AdMob or AdSense have their publisher name set to "AdMob publisher" or "AdSense publisher".
Browse results by Publisher
From the tabs at the top of the page, select Publishers. The table shows Marketplace publishers with 7-day forecasting that match your search criteria. The results are sorted by impression volume. Only publishers that are available for deals are listed.
To see more information about a publisher or to send a Request for Proposal (RFP), click the publisher's name. Inventory is broken down by metrics such as user gender, geo, device, format, age, and so on. Top sites and apps are also displayed, as detected by forecasting.
Browse results by Marketplace packages
Browse results by Google curated packages
From the tabs at the top of the page, select Google Curated Packages. The table shows a list of auction packages, sorted by default by the time they were last updated, along with a row of featured auction packages along the top of the page.
For more information, including forecasting, about each auction package, click View (for featured packages) or on a package name (for listed packages). Each package is broken down by basic details, targeting, and subscribing clients. Learn more about auction packages.
Apply filters for specific criteria
You can narrow the search results and overall forecast by specifying filters. Next to , click Add filter and make your selections.
| Category | Criteria |
|---|---|
| Age | Select to only view inventory served to users within a certain age range. |
| App category | Select to view apps from the Apple app store, Google play, or Windows Phone apps |
| Device | Select to only view inventory offered on desktop, tablets, mobile, or Connected TV. |
| Domain | Type or paste a list of sites to view inventory served on these sites. |
| Environment | Select to only view inventory offered on certain environments such as app or web. |
| Format |
Select All to view display, out-stream video, and in-stream video inventory. Select Display to view inventory eligible for display ads. Select Video to view inventory eligible for video creatives (includes: in-stream, interstitials, in-article, in-feed, and etc.) You can further refine your results by specifying video placements. |
| Gender | Select to only view inventory served to users of a certain gender. |
| Inventory size | Select to only view inventory offered in certain sizes. |
| Language | Select to only view inventory offered in certain languages. |
| MPP deal ID | Select to filter by Marketplace package deal ID. |
| MPP package type | Select to filter by Marketplace package type, such as "Public." |
| Mobile app | Type to search for a specific app by name. |
| Publisher | Type to search for a specific publisher by name. |
| Rewarded | Select to filter by rewarded on non-rewarded ads. |
| Skippable video | Select for filter by skippable or non-skippable video. |
| Skippable video duration | Select to filter skippable videos by duration, such as "15 seconds." |
| User geo | Select to only view inventory served to users from a certain geographical location. |
| VPAID | Select to filter by VPAID compatible. |
| Vertical | Select to only view inventory categorized as certain verticals, such as sports, travel, finance, etc. Click More options to select sub-categories for verticals. |
| Video delivery type | Select to filter video delivery type by livestream or on-demand. |
| Video duration | Select to filter by video duration, such as "15 seconds." |
| Video placement | Select to filter by video placement, such as "In-stream." |
| Video playback method | Select to filter by video playback method, such as "Click to play." |
| Video player size | Select to filter by video player size, such as "Small" or "Large." |
| Video position | Select to filter by video position, such as "Preroll." |
| Video rating tier | Select to filter by video rating tier, such as "Unrated." |
| Video technology | Select to filter by video technology, such as "HTML5." |
| Viewability | Filter results by forecasted viewable impressions and uniques. |
If you've selected filter criteria in the Marketplace, each filter criterion appears below each filter. You can click to remove any of the selected filters.
Create auction packages
You can create auction packages by clicking Create auction package above the table.
- Authorized Buyers automatically imports any eligible filters you selected into the auction package settings. You can then update the targeting and other settings before saving the auction package.
- Some Discovery targeting filters aren't eligible to be used in auction packages, either because of parity issues with the filter sets or privacy concerns. The "Create Auction Package" page lists any filter types you selected that aren't supported in auction package targeting.
Export data
You can export up to ten thousand rows of publishers and inventory data to a CSV (comma-separated values) file.
To export publishers and inventory data:
- From the table in the middle, click
Export to view the export options menu.
- Select either Publishers or Sites and apps to download the data as a CSV file.