Learn about various ID solutions in Google Ad Manager 360
The following table shows identity solutions currently available that enable you to use first-party data to better target and monetize your advertising.
| Attribute | PPID | PPS | Publisher First Party ID | Secure Signals | GAM-facilitated customer matching |
| Supported only where third-party cookies or IDs are unavailable |  |
- | * |
- | - |
| Support for first-party audience or contextual data | |
|
- | |
|
| Aids in frequency management/Capping | |
- | |
- | |
| Google set identifier | - | - | |
- | - |
| Supported on Ad Manager inventory only | |
|
- | - | ** |
| Solution available for bidders today? | |
|
|
|
- |
* When both Publisher First Party ID and PPID are eligible to be sent, only PPID will be passed in bid request
** Supported for Google Ad Manager 360 only