An Agency seat provides agencies with a single interface where they can manage spend, strike deals, troubleshoot activity, and view reports across multiple Authorized Buyer DSPs and Display & Video 360.
An Agency seat also provides user-friendly reporting for publishers to discuss how agencies are fulfilling spend commitments, for example.
To use agency seats, agencies need to provide Google with a list of their agency DSP Seat IDs by DSP.
Troubleshooting
The RTB Breakout tool allows you to view detailed activity for specific deals, including bid responses that are filtered, and impressions lost due to issues. Learn more about troubleshooting deals with RTB breakout.Unified reporting
Agencies can view holistic reporting across participating DSPs by common reporting dimensions such as date, publisher ID (the same ID listed in sellers.json and ads.txt), media cost spend, impression activity and bid related metrics. This data is exportable from Authorized Buyers. Reporting is available once an agency account has been created, mappings to DSPs have been set up, and DSPs provide the required information in bid responses, their DSP seat ID.