Review this article to learn about the latest features and enhancements for Authorized Buyers.
Policy
Updates to Gambling and games policy (March 2025)
In March 2025, we will update our Gambling and games policy for improved readability and understanding. The allowed country list for Social casino games has been updated to align with Google's other advertising platform allowances. Single-account targeting of both social casino country groups is now available. These changes will impact what is currently restricted or prohibited per our policies. We will begin enforcing the policy updates on March 25, 2025.
Learn more about these changes to the Gambling and games policy.
Reducing Product and Sensitive Category Filtering in OpenRTB
Authorized Buyers or Open Bidding partners migrating from Google RTB to OpenRTB protocol may experience increased Product and Sensitive Category bid filtering. This filtering results from differences between IAB Content 1.0 and Google category taxonomies. A setting is now available to choose Google taxonomies in bcat. Reach out to your Account Manager or technical support to enable Google category taxonomy for your account.
Coming soon
Video & Connected TV
In April 2025, we will expand our support of OpenRTB 2.6 by launching dynamic podding. This update will enable Authorized Buyers & Open Bidding partners to optimize bids for the TV ad break. Requests will specify a maximum pod duration and maximum number of ads, allowing bidders to determine how many bids to return in what order.