You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal Analytics.
To see Ad Exchange reporting in Analytics for a webpage, that webpage must contain:
- The Ad Exchange code used to show ads
- The Analytics tracking code
Please note that the order of the code snippets is very important. We recommend that you place the snippets in your webpage's HTML in the following order:
- The Analytics tracking code, placed right after the opening
<head>
tag - The Ad Exchange code, between the
<body>
and</body>
tags