Ask Advisor is a conversational experience in Google Analytics that leverages the power of Gemini to help you analyze your data more efficiently. Google is committed to protecting the confidentiality and security of the data you share with us.
This article explains how Google handles the data processed by Ask Advisor.
On this page
How we handle your data
Ask Advisor is powered by Gemini and follows rigorous data protection standards. Here is how your data is handled:
- Limited data use: All Google Analytics information used to generate responses is sourced exclusively from within that specific Google Analytics property, ensuring no data is shared across different properties.
- No model training: Your data, including prompts and generated answers, is not used for training, fine-tuning, or evaluation of AI models.
- Personally identifiable information protection: Google Analytics’ terms broadly prohibit the collection of raw personally identifiable information.
- Confidential chat content: While generated answers may include property data like revenue, this content is stored as chat history at the user level and isn’t transmitted back to the model.
Data processing, storage, and security
Google maintains robust technical and organizational safeguards to protect your information.
- Data retention: Chat logs are stored for 55 days and then deleted.
- Processing locations: To maximize speed and reliability, Google’s infrastructure serves traffic from the data center closest to where the traffic originates.
- Security protocols: Ask Advisor follows the standard data processing and security practices. Your use is subject to Google's Terms, AI Use Policy, and Privacy Policy. Learn more about Chat AI Privacy.