Task Assistant in Google Analytics can help ensure that your Google Analytics property is set up correctly and ready for you to get right to insight. You can use Tasks to track your set up progress.
On this page
Before you begin
- Permissions: You must have the Google Analytics Administrator, Editor, or Marketer role to use Task Assistant. If you have the Analyst or Viewer role, you won’t be able to view or access the Task Assistant dashboard.
- Account and Property: In Google Analytics, you can have one or more accounts. Each account can include one or more properties. The account you select determines which properties you can see. Ensure you are in the correct account and property.
Access Task Assistant in Google Analytics
- Sign in to Google Analytics.
- At the bottom of the left menu, click Tasks to get started.
In the “Tasks” dashboard, your tasks will be grouped into the categories listed in this section. Under each category, you will be guided on how to complete each task. You can click each task to expand it to start the setup process for each, or collapse it to skip or close it in the meantime.
Get started
Get started with Analytics by collecting data and deciding how it appears in reports.
Set up data collectionYou can establish a connection to Google Analytics by adding the code or SDK to your website or app. This allows your reports to begin populating with data. You will be given the option to:
- Take action: You will be taken to the “Data streams” tab under “Data collection and modification” to set up data collection. Learn more about setting up Analytics for a website and/or app.
- Watch video: You will be taken to a new tab to watch a video that will help you complete the task. After watching, close the window to return to your “Tasks” dashboard to finish setting up.
- Skip the task: If you plan to skip the task, you can click the task to collapse the expanded task.
What's next
Once your settings are configured, click Show in the notification window to mark “Set up data collection” as complete. When marked as complete, anyone with access will be aware of the task’s updated status.
You can connect additional data from users signed in to their Google accounts. This provides cross-device journey views, demographics and interests reports, and stronger ad targeting. You will be given the option to:
- Take action: You will be taken to the “Data collection” tab under “Data collection and modification”. Turn on the switch for Enable Google signals data collection. Learn more about activating Google signals for Google Analytics properties.
- Watch video: You will be taken to a new tab to watch a video that will help you complete the task. After watching, close the window to return to your “Tasks” dashboard to finish setting up.
- Skip the task: If you plan to skip the task, you can click the task to collapse the expanded task.
What's next
Once you have completed the steps, click Show in the notification window to mark “Turn on Google signals” as complete. When marked as complete, anyone with access will be aware of the task’s updated status. Learn more about Google signals.
You can designate important user actions as key events to gain dedicated reporting, attribution insights, and bid optimization. Under this task, you will be given the option to:
- Take action: You will be taken to the “Events” tab under “Data display” to set up key events. Learn more about creating and modifying key events.
- Watch video: You will be taken to a new tab to watch a video that will help you complete the task. After watching, close the window to return to your “Tasks” dashboard to finish setting up.
- Skip the task: If you plan to skip the task, you can click the task to collapse the expanded task.
What's next
Once your settings are configured, click Show in the notification window to mark “Set up key events” as complete. When marked as complete, all users will be aware of the task’s updated status. Learn more about marking events as key events.
Audiences are groups of users sharing attributes. You can share audiences with the advertising products you use. Also, you may group users based on behaviors and demographics, so you can target marketing and personalize experiences to drive conversions. Under this task, you will be given the option to:
- Take action: You will be taken to the “Audiences” tab under “Data display” to create audiences. Learn more about creating, editing, and archiving audiences.
- Watch video: You will be taken to a new tab to watch a video that will help you complete the task. After watching, close the window to return to your “Tasks” dashboard to finish setting up.
- Skip the task: If you plan to skip the task, you can click the task to collapse the expanded task.
What's next
Once your settings are configured, click Show in the notification window to mark “Create audiences” as complete. When marked as complete, anyone with access will be aware of the task’s updated status.
Allow Analytics to automatically collect user interactions like page views, scrolls, or clicks with no additional coding required. Under this task, you will be given the option to:
- Take action: You will be taken to the “Data streams” tab under “Data collection and modification” to enable enhanced measurements. Learn more about Enhanced measurement events.
- Skip the task: If you plan to skip the task, you can click the task to collapse the expanded task.
What's next
Once your settings are configured, click Show in the notification window to mark “Enable enhanced measurement” as complete. When marked as complete, anyone with access will be aware of the task’s updated status.
You can provide your users’ consent preferences to ensure data accuracy and protect user privacy. Data missing consent signals may impact your measurement capabilities in regions with consent regulations. Under this task, you will be given the option to:
- Take action: You will be taken to the “Consent settings” tab under “Data collection and modification,” to confirm privacy settings. Learn more about verifying and updating consent settings.
- Watch video: You will be taken to a new tab to watch a video that will help you complete the task. After watching, close the window to return to your “Tasks” dashboard to finish setting up.
- Skip the task: If you plan to skip the task, you can click the task to collapse the expanded task.
What's next
Once your settings are configured, click Show in the notification window to mark “Confirm privacy settings” as complete. When marked as complete, anyone with access will be aware of the task’s updated status.
Connect your accounts
Connect other Google accounts to Analytics to get a unified view of performance and deeper insights into the customer journey.
Link to Google AdsLinking your Google Ads account allows data to flow between Google Analytics and Google Ads. For example, you can create conversions in Google Ads based on Google Analytics key events. Check your Google Ads campaigns and Google Ads dimensions in Analytics, and make your Analytics audiences available in Google Ads to use as remarketing lists. Under this task, you will be given the option to:
- Take action: You will be taken to the “Google Ads links” tab under “Product links” to create Google Analytics links to Google Ads. Learn more about connecting Google Ads to Google Analytics.
- Watch video: You will be taken to a new tab to watch a video that will help you complete the task. After watching, close the window to return to your “Tasks” dashboard to finish setting up.
- Skip the task: If you plan to skip the task, you can click the task to collapse the expanded task.
You can skip this step if you don't have a Google Ads account or don't wish to link your account.
What's next
Once your settings are configured, click Show in the notification window to mark “Link your Google Ads” as complete. When marked as complete, anyone with access will be aware of the task’s updated status.
Enhance your reporting
Make reports more detailed and actionable with settings to better understand user behavior and target your marketing to the right users.
Create custom insightsGet automated alerts about important data trends and changes to your metrics. You must have the editor and/or admin role in Google Analytics. Under this task, you will be given the option to:
- Take action: You will be taken to the Advertising snapshot report to create custom insights. Learn more about creating custom analytics insights.
- Watch video: You will be taken to a new tab to watch a video that will help you complete the task. After watching, close the window to return to your “Tasks” dashboard to finish setting up.
- Skip the task: If you plan to skip the task, you can click the task to collapse the expanded task.
What's next
Once your settings are configured, click Show in the notification window to mark “Create custom insight” as complete. When marked as complete, anyone with access will be aware of the task’s updated status.
Audiences are groups of users sharing attributes. You can share audiences with the advertising products you use. Also, you may group users based on behaviors and demographics, so you can target marketing and personalize experiences to drive conversions. Under this task, you will be given the option to:
- Take action: You will be taken to the “Audiences” tab under “Data display” to create audiences. Learn more about creating, editing, and archiving audiences.
- Watch video: You will be taken to a new tab to watch a video that will help you complete the task. After watching, close the window to return to your “Tasks” dashboard to finish setting up.
- Skip the task: If you plan to skip the task, you can click the task to collapse the expanded task.
What's next
Once your settings are configured, click Show in the notification window to mark “Create audiences” as complete. When marked as complete, anyone with access will be aware of the task’s updated status.
Optimize your advertising
Reach the right users at the right time by pairing Google Ads with the power of Analytics data to target campaigns and optimize bids.
Create a conversion actionA conversion measures user actions. You can create conversions based on your existing Analytics events. These conversions will appear in both this property and in linked Google Ads accounts. Under this task, you will be given the option to:
- Take action: You will be taken to the “Conversion management” tab under “Tools” to create a conversion action. Learn more about creating Google Ads conversions based on Google Analytics key events.
- Skip the task: If you plan to skip the task, you can click the task to collapse the expanded task.
What's next
Once your settings are configured, click Show in the notification window to mark “Create a conversion actions” as complete. When marked as complete, anyone with access will be aware of the task’s updated status.
You can target your most valuable Analytics audiences in Google Ads to deliver personalized ads and drive better business results. Under this task, you will be given the option to:
- Take action: To complete this task, learn more about exporting audiences.
- Skip the task: If you plan to skip the task, you can click the task to collapse the expanded task.
What's next
Once your settings are configured, click Show in the notification window to mark “Target ads to Analytics audiences” as complete. When marked as complete, anyone with access will be aware of the task’s updated status.
You can boost Google Ads conversions with richer audience and engagement signals from Analytics. Under this task, you will be given the option to:
- Take action: You will be taken to the “Google Ads links” tab under “Product links” to create Google Analytics links to Google Ads. Learn more about connecting Google Ads to Google Analytics.
- Watch video: You will be taken to a new tab to watch a video that will help you complete the task. After watching, close the window to return to your “Tasks” dashboard to finish setting up.
- Skip the task: If you plan to skip the task, you can click the task to collapse the expanded task.
You can skip this step if you don't have a Google Ads account or don't wish to link your account.
What's next
Once your settings are configured, click Show in the notification window to mark “Link your Google Ads” as complete. When marked as complete, anyone with access will be aware of the task’s updated status.
Add first-party data
Add more details about your users, costs, and offline actions to get a clearer, more complete view of how your business is performing.
Set up user-IDThe User-ID feature allows you to associate your own identifiers with individual users. This connects their behavior across different sessions and on various devices and platforms.
Under this task, you will be given the option to:
- Take action: Analytics interprets each user ID as a separate user. Associating a user ID with an individual user provides more accurate user counts. It also gives a holistic story about a user's relationship with your business. For instructions on how to set up the User-ID feature, review Measure activity across platforms with User-ID and Send user IDs.
- Skip the task: If you plan to skip the task, you can click the task to collapse the expanded task.
What's next
Once your settings are configured, click Show in the notification window to mark “Set up user-ID” as complete. When marked as complete, anyone with access will be aware of the task’s updated status.
The Google Analytics measurement protocol for Google Analytics allows developers to enhance web and app streams by sending events directly to Google Analytics servers via HTTP requests. This makes it easy to measure server-to-server and offline interactions. For instructions on how to set up and use measurement protocol. Under this task, you will be given the option to:
- Take action: To complete this task, learn more about Measurement Protocol.
- Watch video: You will be taken to a new tab to watch a video that will help you complete the task. After watching, close the window to return to your “Tasks” dashboard to finish setting up.
- Skip the task: If you plan to skip the task, you can click the task to collapse the expanded task.
What's next
Once your settings are configured, click Show in the notification window to mark “Use measurement protocol” as complete. When marked as complete, anyone with access will be aware of the task’s updated status.
Get detailed audience reporting and improve conversion measurement by sending your consented, first-party user data. Under this task, you will be given the option to:
- Take action: To complete this task, learn more about User-provided data collection.
- Watch video: You will be taken to a new tab to watch a video that will help you complete the task. After watching, close the window to return to your “Tasks” dashboard to finish setting up.
- Skip the task: If you plan to skip the task, you can click the task to collapse the expanded task.
What's next
Once your settings are configured, click Show in the notification window to mark “Set up user provided data” as complete. When marked as complete, anyone with access will be aware of the task’s updated status.
Combine external campaign cost data (like for email and social media) with Analytics revenue and event data to calculate non-Google return on ad spend. Under this task, you will be given the option to:
- Take action: To complete this task, learn more about Import campaign data and how to import data.
- Watch video: You will be taken to a new tab to watch a video that will help you complete the task. After watching, close the window to return to your “Tasks” dashboard to finish setting up.
- Skip the task: If you plan to skip the task, you can click the task to collapse the expanded task.
What's next
Once your settings are configured, click Show in the notification window to mark “Import campaign data” as complete. When marked as complete, anyone with access will be aware of the task’s updated status.
Bring your entire product catalog into Analytics to measure engagement and revenue for item-specific dimensions such as size, color, or style. Under this task, you will be given the option to:
- Take action: To complete this task, learn more about Import item data.
- Watch video: You will be taken to a new tab to watch a video that will help you complete the task. After watching, close the window to return to your “Tasks” dashboard to finish setting up.
- Skip the task: If you plan to skip the task, you can click the task to collapse the expanded task.
What's next
Once your settings are configured, click Show in the notification window to mark “Import item data” as complete. When marked as complete, anyone with access will be aware of the task’s updated status.
Get deeper business insights by importing offline event data from sources that don’t have an internet connection or can’t support real-time event collection via other methods. Under this task, you will be given the option to:
- Take action: To complete this task, learn more about Import events.
- Watch video: You will be taken to a new tab to watch a video that will help you complete the task. After watching, close the window to return to your “Tasks” dashboard to finish setting up.
- Skip the task: If you plan to skip the task, you can click the task to collapse the expanded task.
What's next
Once your settings are configured, click Show in the notification window to mark “Import offline event data” as complete. When marked as complete, anyone with access will be aware of the task’s updated status.
Fix data issues
Identify and resolve data discrepancies and technical issues that can affect your analysis and reporting.
Resolve missing deep linksCheck your website or app's Analytics setup and your cookie or app identifier consent settings to find and resolve the cause of missing session_start data. Under this task, you will be given the option to:
- Take action: To complete this task, learn more about resolving missing data.
- Watch video: You will be taken to a new tab to watch a video that will help you complete the task. After watching, close the window to return to your “Tasks” dashboard to finish setting up.
- Skip the task: If you plan to skip the task, you can click the task to collapse the expanded task.
What's next
Once your settings are configured, click Show in the notification window to mark “Resolve missing data” as complete. When marked as complete, anyone with access will be aware of the task’s updated status.
Fix misconfigured deep links to improve your mobile users’ experience. Under this task, you will be given the option to:
- Take action: To complete this task, learn more about checking your application’s deep links.
- Watch video: You will be taken to a new tab to watch a video that will help you complete the task. After watching, close the window to return to your “Tasks” dashboard to finish setting up.
- Skip the task: If you plan to skip the task, you can click the task to collapse the expanded task.
What's next
Once your settings are configured, click Show in the notification window to mark “Fix misconfigured deep links” as complete. When marked as complete, anyone with access will be aware of the task’s updated status.
Remove overrepresented user data to improve reporting and attribution accuracy. Under this task, you will be given the option to:
- Take action: To complete this task, learn more about filtering out unwanted traffic in Google Analytics.
- Watch video: You will be taken to a new tab to watch a video that will help you complete the task. After watching, close the window to return to your “Tasks” dashboard to finish setting up.
- Skip the task: If you plan to skip the task, you can click the task to collapse the expanded task.
What's next
Once your settings are configured, click Show in the notification window to mark “Exclude spammy users” as complete. When marked as complete, anyone with access will be aware of the task’s updated status.