Business objectives are common business goals, such as to generate leads, drive sales, increase consideration, and understand user engagement. In Google Analytics, when you choose a Business objective, you’ll be able to get personalized content to support the outcomes you want.
Enabling Business objectives
You can enable Business objectives by selecting them during the property creation process. Each Business objective is associated with a collection of reports designed to help you manage related data in order to achieve your goals. There are suggested audiences for each objective designed to help you meet that goal. Your business specific needs can be customized with the help of a template, provided by suggested audiences. Additional personalized configurations and recommendations such as recommended and key events, can be enabled for each Business objective.
Disabling Business objectives
You can disable Business objectives at any time. Disabling them won’t impact any of the existing enablements of your personalized content. You can also disable any automatically configured concepts at any time.