Set a default value for Google Analytics key events

You can assign a default monetary value to a key event.

About the default value options

You can choose from these options:

• Don't set a default key value (Default): Uses an existing value when available. If no value is available, the key event doesn't have a value.
• Set a default key event value: Uses your default key event value for any event without an existing value. If the event has a value, the default isn't applied.

Before you begin

You must be an Editor or above on the property.

Set a default value for key events

1. In Admin, under Data display, click Events.
2. In the Key events tab, click to the far right of a row.
3. Click Set default key event value.
4. Select the currency and value of the key event.
5. Click Save.

Your changes apply to future key events only and won't apply to a key event's past data.