[GA4] Set up automatic collection (Tag Manager)

These instructions are for administrators and editors who want to pass user-provided data from a web page to Google Analytics using Google Tag Manager.

Overview

In Tag Manager, you will update the Google Analytics 4 Event tag for events that collect user-provided data.

Before you begin

These instructions assume that you have the following:

• Access to the Google Tag Manager container for your website
• Activated user-provided data collection and allowed user-provided data capabilities​
• Set up a Google Analytics: GA4 Event tag in your Google Tag Manager container

Instructions

1. Sign in to Google Tag Manager.
2. From the Workspace tab, click Tags on the left.
3. Open the Google Analytics: GA4 Event tag where you collect customer data.
4. In the Measurement ID section, click View settings.
   • Note: If the View settings button isn't visible, you may need to create a Google tag in your Google Tag Manager container. Click Create tag.
5. In the Google tag panel, click Allow user-provided capabilities under "Settings".
6. Ensure that Allow user-provided data capabilities is toggled on. If it's not, toggle it one and click Save.
7. In the top right, click Submit to publish the changes.