[GA4] Monetization overview report

The Monetization overview report is a pre-made overview report that summarizes your revenue data. The report can help you figure out which products you're selling, if promotions and coupons are successfully bringing in new users, and if you're getting revenue from ads displayed on your mobile app.

The Monetization overview report appears on the left only in the Life cycle collection. You won't see the report in the Business objectives collection by default; however, an editor or administrator can add the report to your left navigation.

View the report

1. Sign in to Google Analytics.
2. From the left menu, select Reports .
3. On the left, expand Monetization in the Life cycle collection.
4. Click Monetization overview.

Pre-made summary cards

The Monetization overview report includes the following summary cards by default. Administrators and editors can change the cards so you may see different ones from these.

Total revenue

Total revenue shows the total amount of revenue generated from ecommerce purchases, in-app purchases, subscriptions, and advertisements, minus any refunds given.

The Total revenue tab shows the total revenue made during the time period. The chart plots the total revenue per day. For example, if your total revenue on July 2 was $153.98 and on July 3 was $739.28, the tab would show $893.26.

Purchase revenue

Purchase revenue shows the total amount of revenue generated from ecommerce and in-app purchases.

The Purchase revenue tab shows the purchase revenue made during the time period. The chart plots the purchase revenue per day. For example, if your purchase revenue on July 2 was $39.15 and on July 3 was $91.35, the tab would show $130.50.

Total ad revenue

Total ad revenue shows the sum of the advertising revenue from your users in your mobile app. Total ad revenue comes from Google AdMob, Google Ad Manager, or the ad_impression event when the data comes from a third-party integration.

The Total ad revenue tab shows the total ad revenue made during the time period. The chart plots the total ad revenue per day. For example, if your total ad revenue on July 2 was $7.25 and on July 3 was $1.45, the tab would show $8.70.

Total purchasers

Total purchasers shows the number of unique users who made at least one purchase. Google Analytics uses the number of times the purchase event was collected to calculate the Total purchasers metric.

The Total purchasers tab shows the number of purchasers over the entire time period, while each point in the chart shows the number of purchasers for that day.

First time purchasers

First time purchasers shows the number of unique users who made their first purchase. Google Analytics uses the number of times the purchase event was collected for the first time from a user to calculate the First time purchasers metric.

The First time purchasers tab shows the number of first-time purchasers over the entire time period, while each point in the chart shows the number of first-time purchasers for that day.