Google provides translated versions of our Help Centre, although they are not meant to change the content of our policies. The English version is the official language that we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.
Affiliate networks and lead generation businesses are not allowedRelated policies and common disapprovals
Trademarks
Google may remove ads or assets in response to trademark owner complaints. Advertisers are responsible for proper trademark use in their ad text, assets and business information. Refer to the Trademarks policy for more information.
Destination not working
Google may remove ads or assets in response to trademark owner complaints. Advertisers are responsible for proper trademark use in their ad text, assets and business information. Refer to the Trademarks policy for more information.
All URLs must lead to destination web pages that are set up correctly and work properly. Refer to the Destination not working policy for more information.
Editorial
Google may remove ads or assets in response to trademark owner complaints. Advertisers are responsible for proper trademark use in their ad text, assets and business information. Refer to the Trademarks policy for more information.
The standard requirements for clarity, correct spelling and use of capitalisation and symbols apply to all ads. Refer to the Editorial policy for more information.