Third-party policy: False, misleading or unrealistic claims

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Our policy

We want advertisers to make informed decisions about working with third-party partners, which means you need to be upfront and truthful when describing your company, your services, the costs associated with those services and the results that advertisers can expect. Don't make false, misleading or unrealistic claims.

Here are some examples of claims that violate this policy:

Misrepresentation of self, product or service

Misrepresenting your relationship to Google

Examples:

claiming to be Google

falsely claiming a Google third-party programme status, such as claiming to be a Google Partner

claiming to be contacting advertisers on behalf of Google

claiming a special relationship with Google

claiming access to preferential discounts, ad prices or ad positions

claiming an ability to purchase keywords in bulk

claiming that Google endorses your search engine optimisation (SEO) services

Misrepresenting the services that you provide

Examples:

referring to AdWords Express as Google Ads and not identifying relevant distinctions

implying that you sell Google Ads features such as location targeting, YouTube ads and location assets in countries where those features aren't available

Using false claims or claims that entice customers with an improbable result as the likely outcome that a customer can expect (even if this result is possible)

Examples:

guaranteeing top ad placement in Google

guaranteeing top placement in Google organic search results

claiming that ads will appear in Google Search at all times

selling unlimited clicks or visits

Misrepresentation of Google products

Making false statements about Google products or features, including how they work, whether Google charges fees for using them and how any such fees are calculated.

Examples:

selling Google Ads or AdWords Express as permanent positions or listings

misrepresenting free placement products, such as Google My Business, as paid products

making false statements about how Google advertising costs are calculated

confusing search results and ads

implying that Google Ads costs are based on the number of keywords selected

Report a violation of third-party policy

Think a third-party partner is violating this policy? Let us know:

Report a violation of third-party policy

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