How to apply for certifications in Google Ads

Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.

Before you begin

In February 2026, Google will gradually introduce the ability for you to apply for the following certifications in your Google Ads account:

Cryptocurrency exchanges and software wallets
Cryptocurrency hardware wallets
Cryptocurrency coin trusts
Complex speculative financial products

This feature will be released incrementally over a period of time and not all advertisers and certification applications will be affected immediately. Affected advertisers will have the option to either continue to apply for certifications through the Google Ads Help Center or their Google Ads account.

Note that existing certifications you hold and pending applications will not be affected by this incremental launch.

How to apply for a certification in your Google Ads account

In your Google Ads account, navigate to the Admin tab on the left-hand panel.
Look for the new "Policy" option.
Within "Policy", navigate to the Account section.
Select Apply for certification.

If you don't see the option to "Apply for certification", your account hasn't been impacted by this change yet. You can still apply for certifications via the Google Ads Help Center until this feature is released to you and your account.

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