Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.
Display & Video 360 users must comply with this Google Ads policy. Visit the Display & Video 360 help center for additional restrictions.
Google Ads values diversity and respect for others and strives to avoid offending users, so ads and destinations that display shocking content or promote hatred, intolerance, discrimination, or violence aren’t allowed. Learn more about the Inappropriate content policy.
Violations of this policy are taken very seriously and are considered egregious. An egregious violation of the Google Ads policies is a violation so serious that it is unlawful or poses significant harm to our users. In determining whether an advertiser or destination is violating this policy, Google may review information from multiple sources including your ad, website, accounts, and third-party sources. If violations of this policy are found, your Google Ads accounts will be suspended upon detection and without prior warning, and you will not be allowed to advertise with Google Ads again. If you believe there's been an error, and that you haven’t violated our policy, submit an appeal and explain why. Accounts are only reinstated in compelling circumstances, and when there is good reason so it's important that you take the time to be thorough, accurate, and honest. Learn more about suspended accounts.
In this article
The following is not allowed:
Content promoting or facilitating child sexual abuse or exploitation, including child sexual abuse material, content that condones or glorifies behaviour which endangers children, and content that otherwise sexualizes minors (anyone under 18).
Examples (non-exhaustive):
- Child Sexual Abuse Material (CSAM)
- Offering, advertising, or soliciting CSAM
- Instructions on how to create CSAM or how to abuse, groom or sexually extort a child
- Content that sexualizes minors, or content that promotes, encourages or glorifies child sexual abuse and exploitation
- Child grooming
- Sextortion
- Trafficking of a child
All content, whether real, fictional, simulated, cartoon, AI-generated, or photoshopped is prohibited, including all content formats including audio, text and visual media such as imagery and videos.
Violations of this policy are considered egregious. If we find violations of this policy, we will remove such content and suspend the Google Ads accounts without prior warning, which will restrict capacity to advertise with Google Ads again. Action may also include reporting to the National Center for Missing & Exploited Children.
If you believe there's been an error, and that you haven’t violated our policy, submit an appeal and explain why. Accounts are only reinstated in compelling circumstances, and when there is a good reason so it's important that you take the time to be thorough, accurate, and honest. Learn more about Google Ads account suspensions overview.
Learn more about how Google is fighting online child sexual abuse and exploitation.
Fix your suspended account
If you believe there’s been an error and that you haven’t violated Google Ads' policies, submit an appeal.
- In your Google Ads account, click the Contact Us link in the notification at the top of your screen.
- This link will direct you to the appeal form on the right side of your screen.
- While you complete the form, relevant policy information will appear to help you understand the reason for the suspension and the appeal process.
If you select Contact Us again while your appeal is still being processed, your Google Ads account will have an “Appeal pending” status. When your appeal is reviewed, you'll receive an email with the outcome. If your appeal is rejected, you can re-appeal following the same process outlined above.
Certain selected advertisers must complete advertiser verification successfully to appeal their account suspension. If Google isn't able to verify their identity after 3 attempts, they won't be allowed to appeal their account suspension. Advertisers suspended for Billing and Payment suspensions may be asked to verify their payment method to process their appeals.
Accounts are only reinstated in compelling circumstances, such as in the case of a mistake, so it's important that you take the time to be thorough, accurate, and honest.