Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.
Display & Video 360 users must comply with this Google Ads policy. Visit the Display & Video 360 help center for additional restrictions.
Google Ads values diversity and respect for others and strives to avoid offending users, so ads and destinations that display shocking content or promote hatred, intolerance, discrimination, or violence aren’t allowed. Learn more about the Inappropriate content policy.
In this article
Promotions containing violent language, gruesome or disgusting imagery, or graphic images or accounts of physical trauma
Examples (non-exhaustive): Crime scene or accident photos, execution videos
Examples (non-exhaustive): Blood, guts, gore, sexual fluids, human or animal waste
Examples (non-exhaustive): Swear or curse words, slurs relating to race or sexuality, variations and misspellings of profane languages
If the official name of your product, website, or app includes profane language, request a review and provide details of the name.
Examples (non-exhaustive): Promotions that suggest you may be in danger, be infected with a disease, or be the victim of a conspiracy
Options to fix
If this policy is affecting your ad, review your options to fix below.
Edit your ads to comply with this policy
- Go to Ads within the Campaigns
menu.
- Hover over the ad or asset and select Edit.
- Edit the ad or asset so that it complies with the policy.
- Select Save.
Your ad will be automatically reviewed again. Check the ad’s status in the “Ads & assets” page for updates.
Learn more about how to Fix an ad with policy violations.
Appeal policy decision
If you believe there’s been an error and that you haven’t violated Google Ads' policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.
Need help?
If you have questions about our policies, contact Google Ads Support.