Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.
Display & Video 360 users must comply with this Google Ads policy. Visit the Display & Video 360 help center for additional restrictions.
Google Ads values diversity and respect for others and strives to avoid offending users, so ads and destinations that display shocking content or promote hatred, intolerance, discrimination, or violence aren’t allowed. Learn more about the Inappropriate content policy.
Violations of this policy are taken very seriously and are considered egregious. An egregious violation of the Google Ads policies is a violation so serious that it is unlawful or poses significant harm to our users. In determining whether an advertiser or destination is violating this policy, Google may review information from multiple sources including your ad, website, accounts, and third-party sources. If violations of this policy are found, your Google Ads accounts will be suspended upon detection and without prior warning, and you will not be allowed to advertise with Google Ads again. If you believe there's been an error, and that you haven’t violated our policy, submit an appeal and explain why. Accounts are only reinstated in compelling circumstances, and when there is good reason so it's important that you take the time to be thorough, accurate, and honest. Learn more about suspended accounts.
In this article
The following is not allowed:
Text, image, audio, or video of graphic sexual acts intended to arouse
Examples (non-exhaustive):
- Hardcore pornography, cartoon porn, or hentai
- Sex acts such as genital, anal, and oral sex, or masturbation
Examples (non-exhaustive):
- Rape, incest, bestiality, necrophilia, lolita or teen-themed pornography, underage dating
Examples (non-exhaustive):
- Sites or apps that claim to generate deepfake pornography or show instructions on how to create deepfake pornography
- Endorsing or comparing deepfake pornography services
Options to fix
If this policy is affecting your ad, review your options to fix below.
Appeal policy decision
If you believe there’s been an error and that you haven’t violated Google Ads' policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.
Need help?
If you have questions about our policies, contact Google Ads Support.