Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.
Display & Video 360 users must comply with this Google Ads policy. Visit the Display & Video 360 help center for additional restrictions.
Google Ads values diversity and respect for others and strives to avoid offending users, so ads and destinations that display shocking content or promote hatred, intolerance, discrimination, or violence aren’t allowed. Learn more about the Inappropriate content policy.
Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued, at least 7 days, prior to any suspension of your account. Learn more about suspended accounts.
In this article
The following is not allowed:
Content that incites hatred against, promotes discrimination of, or disparages an individual or group on the basis of their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or any other characteristic that is associated with systemic discrimination or marginalization
Examples (non-exhaustive):
- Promoting hate groups or hate group merchandise
- Encouraging others to believe that a person or group is inhuman, inferior, or worthy of being hated
Examples (non-exhaustive):
- Singling out someone for abuse or harassment
- Suggesting that a tragic event did not happen, or that victims or their families are actors, or complicit in a cover-up of the event
- Sharing personally identifiable information that promotes financial fraud, identity theft, harmful direct contact, or harassment
Examples (non-exhaustive):
- Advocating for suicide, anorexia, or other self-harm
- Threatening someone with real-life harm or calling for the attack of another person
- Promoting, glorifying, or condoning violence against others
- Content made by or in support of terrorist groups, or transnational drug trafficking organizations
- Promoting terrorist acts, including recruitment, or that celebrates attacks by transnational drug trafficking or terrorist organizations.
Examples (non-exhaustive): Extortion, blackmail, soliciting or promoting dowries, exploitative removals
Options to fix
If this policy is affecting your ad, review your options to fix below.
Edit your ads to comply with this policy
- Go to Ads within the Campaigns
menu.
- Hover over the ad or asset and select Edit.
- Edit the ad or asset so that it complies with the policy.
- Select Save.
Your ad will be automatically reviewed again. Check the ad’s status in the “Ads & assets” page for updates.
Learn more about how to Fix an ad with policy violations.
Appeal policy decision
If you believe there’s been an error and that you haven’t violated Google Ads' policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.
Need help?
If you have questions about our policies, contact Google Ads Support.