Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.
Google Ads prioritizes safety both online and offline, so you can’t promote products or services that cause damage, harm, or injury in your ads or destinations. Learn more about the Dangerous products or services policy.
In this article
Ads for substances that alter mental state for the purpose of recreation or otherwise induce "highs"
Examples (non-exhaustive): Cocaine, crystal meth, heroin and other illegal opioids, marijuana, cocaine substitutes, mephedrone, "legal highs"
Examples (non-exhaustive): Pipes, bongs, cannabis coffee shops
Examples (non-exhaustive): Forums to exchange tips or recommendations on drug use
Examples (non-exhaustive): Pill presses, tableting machines, dies, molds, stamps, punches used for creation or imprinting of pills and tablets.
Cannabidiol (CBD) products
Ads for topical, hemp-derived cannabidiol (CBD) products with THC content of 0.3% or less are allowed. FDA-approved pharmaceutical CBD advertisers are required to apply to advertise these CBD products and only target California, Colorado, and Puerto Rico. Some ad formats may have additional restrictions for promotion of CBD products.
Examples (non-exhaustive): creams, sprays, roll-ons, lotions, bath bombs, candles
Apply to advertise CBD products
- Make sure that you meet the requirements of the policy and only target approved locations.
- If you are a retailer in one of the states where we permit CBD promotions, apply for certification with LegitScript.
- Complete and submit the CBD Ads Certification form.
To help prevent unnecessary delays, be sure to provide all of the requested information.
Options to fix
If this policy is affecting your ad, review your options to fix below.
Edit your ads to comply with this policy
- Go to Ads within the Campaigns
menu.
- Hover over the ad or asset and select Edit.
- Edit the ad or asset so that it complies with the policy.
- Select Save.
Your ad will be automatically reviewed again. Check the ad’s status in the “Ads & assets” page for updates.
Learn more about how to Fix an ad with policy violations.
Appeal policy decision
If you believe there’s been an error and that you haven’t violated Google Ads' policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.
Need help?
If you have questions about our policies, contact Google Ads Support.