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Google Ads prioritizes safety both online and offline, so you can’t promote products or services that cause damage, harm, or injury in your ads or destinations. Learn more about the Dangerous products or services policy.
In this article
The following is allowed:
Ads for gun parts and associated items that increase the safety of a gun
Examples (non-exhaustive): Gun locks, trigger locks, safety pins, chamber block
The following is not allowed:
Ads for functional devices that appear to discharge a projectile at high velocity, whether for sport, self-defense, or combat
Google Ads may err on the side of caution and apply this policy to sporting or recreational guns that can cause serious harm if misused, or that appear to be real guns.
Examples (non-exhaustive): Handguns, rifles, shotguns, hunting guns, functioning antique guns, airsoft guns, paintball guns and activity as a service, bb guns, 3D-printed guns
Examples (non-exhaustive): Ammunition, ammunition clips, silencers, tripods and bipods for guns, stocks, conversion kits, gun-grips, scopes and sights, bump stocks
Options to fix
If this policy is affecting your ad, review your options to fix below.
Edit your ads to comply with this policy
- Go to Ads within the Campaigns
menu.
- Hover over the ad or asset and select Edit.
- Edit the ad or asset so that it complies with the policy.
- Select Save.
Your ad will be automatically reviewed again. Check the ad’s status in the “Ads & assets” page for updates.
Learn more about how to Fix an ad with policy violations.
Appeal policy decision
If you believe there’s been an error and that you haven’t violated Google Ads' policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.
Need help?
If you have questions about our policies, contact Google Ads Support.