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On 14 April 2025, Google will update its unfair advantage policy to clarify that our prohibition on showing more than one ad at a time for your business, app or site applies only to a single ad location. Specifically, the unfair advantage policy will be updated to read:
The following is not allowed:
Using the Google Network to gain an unfair traffic advantage over other participants in the auction
Examples (non-exhaustive): Affiliates that advertise on Google Ads against the applicable affiliate programme rules; trying to show more than one ad for your business, app or site in a single ad location
(Posted on 28 March 2025)