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On 31 March 2025, Google Ads will update its Gambling and games policy for Nigeria. We will begin allowing ads from licensed gambling operators in Lagos State. Only entities authorised by the Lagos State Lotteries & Gaming Authority (LSLGA) will be eligible to advertise in Lagos State.
|
Product |
Allowed? |
Details |
|---|---|---|
|
Online Gambling |
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Google allows ads promoting the following online gambling content as long as they are licensed by the appropriate state gambling authority in an eligible state. Current eligible state(s): Lagos
Advertisers must also be certified with Google. See how to apply. |
Advertisers must apply for certification.
The Gambling and games policy page will be updated when the policy goes into effect on 31 March 2025.
(Posted on 14 March 2025)