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On 14 March 2025, the Google Ads Personalised ads policy will be updated to allow personalisation for App campaigns promoting games of skill of daily fantasy sports and Rummy apps to app users in India.
We will begin to allow these ads on 14 March 2024 for certified advertisers. All certified advertisers will gain the ability to personalise games of skill daily fantasy sport and Rummy App campaign ads in India by June 2025.
Specifically, the Gambling in personalised advertising sensitive interest category will be updated to explicitly exclude App campaigns promoting games of skill daily fantasy sports and Rummy apps to app users in India. As a reminder, if a type of gambling ad is included in the gambling-sensitive interest category, we do not allow personalisation. The gambling sensitive interest category will be updated to read:
Gambling in personalised advertising
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Sensitive: No personalisation allowed |
Not sensitive: Personalisation allowed |
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Violations of the Personalised ads policy will not lead to immediate account suspension without prior warning. A warning will be issued at least seven days prior to any suspension of your account.
(Posted on 28 February 2025)