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On March 14, 2025, the Google Ads Personalized Ads policy will be updated to allow personalization for App campaigns promoting games of skill Daily Fantasy Sports and Rummy apps to app users in India.
We will begin to allow these ads on March 14, 2025 for certified advertisers. All certified advertisers will gain the ability to personalize games of skill Daily Fantasy Sport and Rummy App campaign ads in India by June 2025.
Specifically, the Gambling in personalized ads sensitive interest category will be updated to explicitly exclude App campaigns promoting games of skill Daily Fantasy Sports and Rummy apps to app users in India. As a reminder, if a type of gambling ad is included in the gambling sensitive interest category, we do not allow personalization. The gambling sensitive interest category will be updated to read:
Gambling in personalized advertising
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Sensitive: No personalization allowed |
Not sensitive: Personalization allowed |
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Violations of the Personalized Ads policy will not lead to immediate account suspension without prior warning. A warning will be issued, at least 7 days, prior to any suspension of your account.
(Posted on February 28, 2025)