Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.
Ads or destinations that deceive users by excluding relevant product information or providing misleading information about products, services, and businesses can compromise user trust in the Google Ads platform. The Misrepresentation policy strives to ensure that ads are clear, honest, and provide information that users need to make informed decisions.
Learn more about the Misrepresentation policy.
Ads that make it difficult for the user to understand they are interacting with an ad are not allowed.
Examples (non-exhaustive):
- Ads that resemble system or site warnings or error messages
- Ads that look like messages, dialog boxes, menus, or request notifications
- Hosted ads that are indistinguishable from other content
- Ads with features that don’t work, such as close buttons, text input boxes, multiple choice options
- Download or install buttons or icons in image ads
- Ads with a transparent background
- Images that are segmented
- An image that contains multiple copies of itself within the ad
- Images that look like more than one ad
- Moving and clicking arrows
- Ads that use surreptitious techniques to disguise their nature
- Standalone buttons in image ads that lack clear context explaining their function, or whose prominence relative to the surrounding ad content is disproportionate
Animated ads and Ad gallery ads can have mock animated features or icons as long as they’re functional or the purpose of these features can be found on the landing page.
Options to fix
If this policy is affecting your ad, review your options to fix below.
Edit your ads to comply with this policy
- Go to Ads within the Campaigns
menu.
- Hover over the ad or asset and select Edit.
- Edit the ad or asset so that it complies with the policy.
- Select Save.
Your ad will be automatically reviewed again. Check the ad’s status in the “Ads & assets” page for updates.
Learn more about how to Fix an ad with policy violations.
Appeal policy decision
If you believe there’s been an error and that you haven’t violated Google Ads' policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.