Update to the Abusing the ad network policy (December 2024)

Google provides translated versions of our Help Centre, although they are not meant to change the content of our policies. The English version is the official language that we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.

In December 2024, Google will update the Abusing the ad network policy to include a clarification on enforcement actions on ads that might violate Spam policies for Google Web Search as follows:

Advertisers should not violate Google Search's Spam policies. In particular, ads that point to destinations that have been removed from Google Search through a manual action will be disapproved. Site owners are notified through Google Search Console about manual actions.

Violations of this policy won't lead to immediate account suspension without prior warning. A warning will be issued, at least seven days, prior to any suspension of your account. Learn more about suspended accounts.

(Posted on 23 December 2024)

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