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Build trust, increase transparency, and get access to more features by completing advertiser verification. You’ll just need to complete a few tasks, such as answering a few questions about your organization. After getting verified, some of your info will appear in ad disclosures and the Ads Transparency Center, which provides context about an advertiser and their ads.
Learn more about Advertiser verification.What’s the timeline for completing verification?
Your timeline depends on whether your verification includes a deadline or not.
| Deadline | No deadline | Account paused |
|---|---|---|
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Your account will be paused if you don’t get verified by the deadline. It’s important to start early since it can take up to 5 business days, depending on the task, for Google Ads to review the info that you submit. Learn more About Google Ads account pausing. If your account is affected by any ads serving limits, your campaign performance may be affected until you complete verification. |
You may choose to get verified on your own. You may want to do this to:
You can still run ads if you don’t complete advertiser verification. It can take up to 5 business days to review your task. In rare cases, review time can take up to 30 days. If your account is affected by any ads serving limits, your campaign performance may be affected until you complete verification. |
Your Google Ads account was paused, and you’ll be able to unpause your account only if you get verified. |
As an additional layer of protection for our users, Google may request that advertisers complete the Advertiser verification program if, for example, they are cross-geo targeting, advertising on brand-related queries or user queries in business verticals or industries susceptible to abuse, invalid activity, and scams (such as travel, customer or technical support services and financial services). Where an advertiser is asked to complete additional verification, advertisers' campaigns may be impacted when advertising on certain Google restricted queries. Successful completion of the requested verifications may help improve campaign performance if it was previously affected by Google Ads restricted queries.
Can the deadline be extended?
No, the deadline can’t be extended. You’ll need to get verified by the deadline or your account will get paused.