Updates to our child and teen ads policies (January 2025)

Google provides translated versions of our Help Centre, although they are not meant to change the content of our policies. The English version is the official language that we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.

In January 2025, we'll update our child and teen ads policies to increase transparency and make it easier for advertisers to find and understand the protections that we’ve implemented to protect minors, and the impact that these protections may have on ad serving. There are no enforcement changes.

The following policies will be consolidated in our new Ad protections for children and teens policy hub:

(Posted on 15 January 2025)

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