Google leverer oversatte versjoner av brukerstøtten, men de er ikke ment å endre innholdet i retningslinjene våre. Den engelskspråklige versjonen er den offisielle versjonen vi bruker for å håndheve retningslinjene. Hvis du vil lese denne artikkelen på et annet språk, kan du bruke rullegardinmenyen for språk nederst på siden.
Display & Video 360-brukere må overholde disse Google Ads-retningslinjene. Du finner flere begrensninger i brukerstøtten for Display & Video 360.
Stedsspesifikke krav til bekreftelse for finansielle tjenester
Annonsører som ønsker å markedsføre finansielle produkter og tjenester, må overholde Googles retningslinjer for finansielle produkter og tjenester og alle lokale og regionale forskrifter for alle målrettede steder.
Fra og med datoene som er oppført i delen om relevante myndigheter og ikrafttredelsesdatoer, må annonsører på visse steder innfri tilleggskrav for å kjøre annonser for finansielle tjenester. Google krever at annonsører bekrefter identiteten sin, og det kreves en egen bekreftelse for hvert målrettede sted.
For de fleste annonsører innebærer denne prosessen blant annet å oppgi informasjon om hvilke typer finansielle tjenester de tilbyr, om de har lisens til å tilby de aktuelle tjenestene, og registreringsnummer. Du finner tilleggsinformasjon om steder, annonsørtyper, unntak og spesifikke krav nedenfor.
- Australia
- Brasil
- Frankrike
- Tyskland
- India
- Indonesia
- Irland
- Italia
- New Zealand
- Portugal
- Singapore
- Sør-Korea
- Spania
- Taiwan
- Thailand
- Tyrkia
- Storbritannia
For at bekreftelsen skal fullføres, må søknader sendes inn av en autorisert representant. En autorisert representant er parten som administrerer Google Ads-kontoen(e) din(e) og/eller betalingsprofilen(e) som betaler for annonsene. Dette kan være et annonsebyrå eller datterselskap som bruker Google Ads-ID-en på vegne av den lisensierte kunden din eller det lisensierte morselskapet ditt.
Som en del av bekreftelsesprosessen må annonsører dokumentere at de er lisensiert av de relevante myndighetene for finansielle tjenester på det aktuelle stedet, eller at de er unntatt fra dette kravet (unntatt i Storbritannia). De spesifikke kravene som må innfris, og hvilken dokumentasjon som må fremlegges, varierer etter bedriftstype og sted. Du finner detaljert og landsspesifikk informasjon nedenfor.
Her finner du den fullstendige listen over relevante myndigheter for finansielle tjenester på de aktuelle stedene. Merk deg at kravet om bekreftelse for finansielle tjenester dekker både kategorier av finansielle tjenester som er regulert av disse myndighetene, og kategorier som ikke er det.
Begrenset kvalifisering
For å kunne markedsføre tjenester for behandling av erstatningskrav i tilknytning til finansielle produkter eller tjenester, for eksempel i forbindelse med svindelsaker, må den aktuelle annonsøren være, eller handle på vegne av, en leverandør av finansielle tjenester med lisens for behandling av erstatningskrav, en offentlig etat, en ideell organisasjon eller en leverandør av juridiske tjenester.
Fornyelse av bekreftelse
Du må kanskje fornye bekreftelsen med jevne mellomrom. Du får et varsel i fall det er påkrevd.
Du kan også bli bedt om å bekrefte identiteten din på nytt hvis du gjør betydelige endringer i Google Ads-kontoen din, for eksempel i betalingsprofilen du har i Google Ads. Du får et varsel i kontoen om det er påkrevd.
Landsspesifikke krav til bekreftelse for finansielle tjenester
About Financial services verification in Australia
Beginning on the dates listed in Relevant Regulators and Enforcement Dates, in order to show financial services ads in Australia, including showing ads to Australian users who appear to be seeking financial services, advertisers need to be verified by Google. As part of the verification process, advertisers must prove that they’re licensed by the Australian Securities and Investments Commission (ASIC). Note that the financial services verification requirement covers categories of financial services not regulated by the ASIC.
To obtain verification, most advertisers will first need to obtain third party verification from our vendor, G2. As part of G2’s third party verification process, advertisers must demonstrate that the relevant Australian financial services regulator directly authorizes them to undertake financial services activities or that they’re exempt from the requirement. When verified by G2, advertisers should apply to Google for financial services verification using the unique third party verification code they receive from G2.
Included in the requirement to apply to G2 are advertisers that don’t promote financial services, but that have a compelling reason to target users who appear to be seeking financial services, such as search engines and eCommerce platforms. Likewise, financial services advertisers that are exempt from or not required to be licensed by the Australian Securities and Investments Commission (ASIC), should apply to G2.
Government entities with .gov.au domains or intergovernmental organizations don’t need to obtain third party verification from G2. Likewise, third party advertisers whose ads are approved by an AU-authorized advertiser,such as approved resellers, affiliates, and marketing agencies for lead generation, also don’t need to obtain third party verification from G2. Government entities and approved third parties may apply directly to Google.
You can review more information on specific verification processes below. Verification is required for all ad formats and assets. Authorized Buyers and Display & Video 360 accounts that engage in financial services don’t need to get verified at this time.
Note: Financial services regulators and governmental or intergovernmental entities don’t need to obtain verification from G2. Government entities with a .gov or corresponding domain should apply directly to Google for verification using the Google Ads Financial Services Verification form.
Financial services regulators and governmental or intergovernmental entities without a .gov or corresponding domain should reach out directly to their Google Account Manager to be verified.
Verification requirements
Verification requirements for approved third parties
If you’re an approved third party advertiser, you’ll need an AU-authorized advertiser to initiate verification for you by submitting a list of domains or websites that you use to promote their services. When this is done, Google may contact you to initiate advertiser verification if you haven’t completed this verification program before.You’ll receive an email and an in-account notification that will guide you through the required verification process.
If you’re an AU-authorized advertiser and have already completed your financial services verification, you can initiate verification for an approved third party using the Google Ads Financial Services Verification form. You can only vouch for third parties whose financial promotions are approved by you.
You’ll be required to submit the following information related to third party financial services advertisers associated with your business.
- Google Ads account Customer ID
- Name of the Authorized Representative applying for verification
- Your Business details (name, address, email address)
- Domains or websites of third party financial services advertisers whose ads are approved by you
- Warranty that you approve the financial promotions the third party runs
Verification requirements for Non-financial Services advertisers
If you’re a Non-Financial Services advertiser with a compelling reason to target users who appear to be seeking financial services, you can apply for Australian Financial Services verification through our partner, G2, using this G2 Financial Services Verification form. When you successfully apply to G2, you’ll receive a unique code which you must provide to Google. Provide the unique code you received to Google using the Google Ads Financial Services Verification form.
If your application is approved, you’ll be permitted to show ads to Australian users who appear to be seeking financial services.
You’ll be asked to provide the following information to Google in the Australian Financial Services verification form:
- Your Google Ads account Customer ID
- Name of the Authorized Representative applying for verification
- Your business details (name, address, email address)
- Your business domains or websites you’re advertising on Google Ads
- Brief description of your business and your rationale for targeting keywords related to financial services
- Warranty that you won’t use this exemption to run Google Ads promoting financial services
Upon review of your request, Google may require you to complete advertiser verification if you haven’t completed this verification program before. You’ll receive an email and an in-account notification that will guide you through the required verification process.
Verification requirements for Government Entities
Australian financial services regulators with a .gov.au domain are always exempt from Google’s verification requirement. Most other governmental entities advertisers, such as intergovernmental organizations, will be verified automatically by Google. If you haven’t been verified automatically, contact your account representative to request Australian Financial Services verification or contact us.
Verification requirements for Regulation-exempt Financial Services advertisers
If you’re exempt from or not required to be licensed by the Australian Securities and Investments Commission (ASIC), you can access G2’s third party verification process using the G2 Financial Services Verification form. If G2 determines you’re an Exempt Financial Services Advertiser, you’ll receive a unique code which you must provide to Google. Provide the unique code you received to Google using the Google Ads Financial Services Verification form .
Upon review of your request, Google may require you to undergo advertiser verification if you haven’t completed this verification program before. You’ll receive an email and an in-account notification that will guide you through the required verification process.
When you successfully complete this verification, you’ll receive a confirmation and email notification from Google. A certificate will be granted to your Google Ads account that will allow you to show ads to Australian users who appear to be seeking financial services.
Steps to complete Financial services authorization in Australia
Step 1: Complete G2 verification
Access G2’s third party verification process using the G2 Financial Services Verification form. The business information you provide during this verification process must exactly match with the business details available on the ASIC registries or records. When your G2 verification is complete, you’ll get a unique code that you’ll need for Google’s Financial services verification form in Step 3.
Step 2: Complete or confirm your Google Ads Advertiser verification
After applying for third party verification with G2, you’ll receive a status update from Google’s advertiser verification program by email. Follow the instructions provided in that notification. If you’ve already completed Google’s advertiser verification program, you won’t need to complete it again.
Step 3: Complete the Google Ads Financial Services Verification form
Provide the unique code you received from G2 to Google using the Google Ads Financial Services Verification form.
If you’re successfully verified after completing these steps, a certificate will be applied to your Google Ads account. We’ll notify you by email on the status of your request. Advertisers who are successfully verified after completing the steps will be allowed to show financial services ads in Australia and show ads to Australian users who appear to be seeking financial services.