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Display & Video 360 users must comply with this Google Ads policy. Visit the Display & Video 360 help center for additional restrictions.
If you’re advertising financial services on Google Ads, you’re required to follow our Financial products and services policy and any local regulations for the locations you target. Non-financial services providers are also required to be verified by Google if you're running ads or targeting audiences who appear to be seeking certain financial services.
For more information about advertiser types, exemptions, and specific requirements for your targeted location, refer to Financial services verification location specifics.
On this page
- Location specific financial services verification
- Verification renewal
- Limited eligibility
- Categories of financial services advertisers
- Financial services verification location specifics
Location specific financial services verification
Some locations have additional requirements to run financial services ads. To target these locations, you’ll need to be verified separately for each location. To learn more about these additional requirements and dates of enforcement, refer to Relevant Regulators and Enforcement Dates. Note that the financial services verification requirement also applies to categories of financial services that may not be regulated by these regulators.
The verification process includes providing information about the type of financial services you provide, the licenses you hold for those services, your registration number, and other information about you or your business. Applications for verification must be submitted by an authorized representative. An authorized representative is an admin of the Google Ads account or of the payments profile paying for the ads. This includes advertising agencies, subsidiaries, or other entities that manage the Google Ads account on your behalf.
If you’re already certified under this policy and want to have that certification applied to additional managed accounts under the same Manager Account (MCC), you can apply for Manager Account Certification. Eligibility for Manager Account Certification may vary based on advertiser and certification type.
Verification renewal
You may need to renew your verification periodically. You may also be asked to re-verify your identity if there are significant changes in your Google Ads account like updates or changes to your payments profile. You’ll receive an in-account notification when renewal or re-verification is required.
Limited eligibility
If you’re promoting claims management services related to financial products and services, like scam redress services, you must either be a claims management-licensed financial services provider, a government entity, non-profit organization, or legal service provider, or acting on behalf of one.
Categories of financial services advertisers
There are 5 types of advertisers that may need to be verified. Click the advertiser type to learn more about the verification requirements for that category.
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Advertiser type |
Definition |
Examples (non-exhaustive) |
|---|---|---|
|
Authorized advertisers |
Advertisers who are authorized by the relevant financial services regulatory bodies |
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|
Approved third parties |
Advertisers who provide or promote financial services with the approval of an Authorized Advertiser, also known as a First Party advertiser, but who are not directly authorized by a regulator to provide financial services |
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|
Non-Financial services advertisers |
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|
Government entities |
Financial services regulators with a .gov or corresponding domain Financial services regulators and governmental or intergovernmental entities do not need to obtain verification from G2. Government entities with a .gov or corresponding domain should apply directly to Google for verification using the Google Ads Financial Services Verification form Financial services regulators and governmental or intergovernmental entities without a .gov or corresponding domain should reach out directly to their Google Account Manager to be verified. |
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|
Financial services advertisers who are regulation exempt |
Advertisers who promote financial services but are not required to be licensed by the relevant financial services regulatory bodies |
Financial services verification location specifics
Select the location you plan to target from the dropdown menu below to learn more about verification specifics.
Beginning on the dates listed here, in order to show financial services ads in Türkiye, advertisers need to be verified by Google. As part of the verification process, advertisers must demonstrate that they are licensed by the authorized relevant financial service regulator to operate in Türkiye or are exempt from such requirements. The complete list of relevant Turkish financial services regulators is here. Please note that the financial services verification requirement covers categories of financial services that may or may not be regulated by these regulators.
Applications must be submitted by an authorized representative. An authorized representative manages your Google Ads account(s) and/or the Payments Profile(s) paying for the ads. This could be an advertising agency or subsidiary that holds the Google Ads ID on behalf of your licensed client or parent company.
Categories of financial services advertisers
There are 5 types of advertisers that may need to be verified:
Definition:
- Advertisers who are authorized by the relevant financial services regulatory bodies in Türkiye.
Examples (non-exhaustive): Banking, credit cards, credit and loans, insurance
Definition:
- Advertisers who provide or promote financial services with the approval of an Authorized Advertiser, also known as a First Party advertiser, but who are not directly authorized by a regulator to provide financial services.
Examples (non-exhaustive): Brokers, resellers, affiliates
Non-financial Services Advertisers
Definition:
- Advertisers who do not promote financial services but have a compelling reason to target users who are looking for financial services.
Example (non-exhaustive): Educational programs or institutions that provide information on financial aid
- Advertisers who do not promote financial services as their main business, but promote a minor financial services add-on from an Authorized Advertiser.
Examples (non-exhaustive):
- Automotive advertisers that promote car leasing, financing, and insurance
- Online travel agents promoting travel insurance
Definition: Financial services regulators with a .gov or corresponding domain.
Financial services advertisers who are regulation exempt
Definition:
- Advertisers who promote financial services but are not required to be licensed by the relevant financial services regulatory bodies in Türkiye.
Step-by-step verification requirements
Please see below for more information on specific verification processes. Verification is required for all ad formats and extensions.
Note: Authorized Buyers and Display & Video 360 accounts that engage in financial services do not need to get verified at this time.
Applications must be submitted by an authorized representative.
Turkish financial services authorization
Step 1: Access our external compliance partner, G2’s verification process using this form.
Please note that the business information you provide during this verification process must exactly match with the business details available on the relevant Turkish financial services registries or records.
After you successfully completed Step 1, you will receive a unique code which you must provide to Google in Step 3.
Step 2: After applying for verification with G2, you should receive a status update with Google’s advertiser verification program via email. Follow instructions on that email. If advertisers have already completed Google’s advertiser verification program, they will not need to do so again.
Step 3: Provide the unique code you received from G2 to Google using this form.
If you are successfully verified after completing these steps, a certificate will be applied to your Google Ads account. We will notify you via email on the status of your request. Advertisers who are successfully verified after completing the steps will be allowed to show financial services ads in Türkiye and show ads users in Türkiye who appear to be seeking financial services.